Last episode we started off our series of Playbook Scenarios and spoke with Saadi Muslu on how to execute a Gap Analysis Playbook as a new PMM.  Today we’re going to continue the series by talking about building a Playbook for Positioning.  Christen, our resident PMM expert will provide us insight and knowledge on what the correct playbook is to use and why?!

Playbook Scenario: Customer Journey & Positioning

Formerly known as the No BS Guide to Product Marketing, we're now the No BS Guide for Professionals. We will host subsequent series on topics including Career Development, Public Speaking, Product Management, Entrepreneurship, and more!

This podcast is for young professionals starting their career or for working professionals looking to make some enhancements to their professional footprint.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Today we’re talking to Tara Williams, founder of Dreamland Baby. We want to know what got her motivated to start her company, the good, bad, and ugly shit that came with making their vision a reality.  In addition, we also talk about her experience pitching her company on the popular show Shark Tank!  Check out her company @ dreamlandbabyco.com and check out the video link below for her successful deal on the show.
Shark Tank Deal w/ Lori: https://www.youtube.com/watch?v=RLix_oRiYag
Lastly, use the code NOBS15 for 15% of sitewide at www.dreamlandbabyco.com. Their weighted baby blankets are amazing!

Entrepreneurship: Women Entrepreneurs Part 2

We’re starting off our series in the same way we just ended our Career Development series, talking to badass women who know what’s up.  Today we’re talking to Nishita Deka, co-founder of Sonera Magnetics.  We want to know what got her motivated to start their companies and all the good, bad, and ugly shit that came with making their vision a reality.



Entrepreneurship: Women Entrepreneurs

In today’s episode, we are closing out the series with a hot topic - Women in the workplace. We are going to dig into the challenges, the successes, and the sometimes painful truth of being a woman in today’s workforce. To help us shed some light on the topic we have two very special guests - Amanda Healy, head of Internet of Things Marketing Leader at Cisco, and Cat Pierson, Product Manager at Manifold.

Career Development: Women in the Workplace

Today, we are taking a different angle and talking to a coach. A career coach to be exact. We will learn about career coaching, how it works, and why it matters from tenured life coach Elaine Davis of YouMakeitHappen.com

Career Development: Career Coaching

Last week we spoke with Amanda Healy about the practice of Personal Branding.  Today, we're speaking with a long-time friend of the podcast, Bill Connolly, on how to execute your Personal Brand by Advocating Yourself.

Playbook Scenario: Customer Journey & Positioning

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