Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should.
Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics.
Watch or listen to this episode, and then I want to see you R&D; some of these postcard plays!
In this episode, they discuss…
0:00 – Postcard marketing for success
1:50 – Targeted marketing
5:14 – All about the message
7:42 – High-level strategy
13:00 – Before engaging in a geographic farm
17:42 – Finding inspiration
23:42 – Tactical sending
28:15 – What not to include on a postcard
31:04 – Things you can do now
 

Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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You have tens of thousands of thoughts rushing through your head all the time, every day. The question is, what are those thoughts doing to you? In this Mindset Monday, we’re talking about what it takes to make sure your thoughts are firing you up every day. 

Thoughts Are Things | Mindset Monday

Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? 
 
In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. 
 
You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists. 
 
I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now. 
 

Raising Urgency & Focus in Real Estate Today | Tom Ferry Podcast Experience

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. 
 
In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. 
 
You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation. 
 
Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now! 








Run Geo-Targeted YouTube Ads for Capturing Seller Leads | This Week in Marketing

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? 
 
That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. 
 
You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. 
 
Watch or listen right now. The tools for thoughtful marketing are waiting. 
 
In this episode, we discuss…
0:00 – The Best vs. The Rest
2:25 – A counterintuitive rule
4:50 – Marketingexamples.com
6:20 – 1of10.com
9:40 – reallygoodemails.com
13:50 – Tweet Hunter
16:55 – Dribbble

5 Must-Know Tools for Thoughtful Marketing | Tom Ferry Show

What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track. 

Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing

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