Presenting Yourself Professionally on Your Artist Website with Jessica Burko (#174)

Your artist website is your portfolio these days. It’s usually the first place people go to get a full picture of you and your art. They might initially find you on Instagram and scroll through the images there, but when their interest is piqued and they want to know more, they’ll click that almighty link in your bio. Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience. Are you ready for them? In this episode of The Art Biz, I have a very focused conversation with Jessica Burko about artist websites. [ We’re focused on your professional presentation this season in Establish Yourself: Essentials for Artist Success ] Jessica and I discuss: Her philosophy about artist websites. What artist websites should and should not include. How artist websites can be organized for a better viewer experience. How you can use Instagram and Pinterest to organize portfolios of work. Why one of your jobs is to educate people. She says, “What gets people to be very interested in your work, to buy your work or hire you or show your work, and to really tell them the breadth of what you do and to show them all the different aspects of your arts career, your arts business, yourself as an artist” is your website. It’s a much more appropriate place to do that than Instagram.