Price to Scale w/ Ajit Ghuman, Head of Product Marketing at Narvar

If you're an aspiring PM, be sure to sign up for Path2Productto get the hands-on experience you need to land your first PM role

Also, be sure to grab a copy of Ajit's book, "Price to Scale" at Amazon: Price to Scale Book

Here's what we discussed:

Ajit's role with Narvar and his tenure in Silicon Valley, mostly in the CX space, all in SaaS

At the end of the day, pricing really comes down to positioning

The practice of mapping use cases to features to inform product packaging

How Jobs-to-be-Done plays into pricing

Why you should almost NEVER use competitive-based pricing

The number of internal variables to consider and how company strategy plays a role as the anchor to your pricing strategy

Ajit's mentor and thought leader on Pricing 

How practical Ajit's book is with a step by step guide to pricing

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