Product Hero is our bi-weekly series to highlight outstanding members of the product management community. These industry leaders share tips on processes, team building, how to be a better product manager, and who they are outside of their careers. This week our… The post Product Hero: Karen Tirozzi, VP of Solutions at ZappRx appeared first on Fresh Tilled Soil.

Product Hero: Karen Tirozzi, VP of Solutions at ZappRx

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  Pluralsight is looking to change the way the world learns, and they are using data and human-centered design to do it. That may sound like a big goal, because it is, but I wouldn’t count them out. James Aylward is the… The post Data-Driven Design with James Aylward of Pluralsight appeared first on Fresh Tilled Soil.

Data-Driven Design with James Aylward of Pluralsight

Who should talk to users? The answer is EVERYONE should talk to users. That means designers, product managers, sales, marketing, and yes, engineers. Without user research, how will you know you are building products that people will want? But on small, cross-functional… The post Better, Faster User Research Using AI and Machine Learning appeared first on Fresh Tilled Soil.

Better, Faster User Research Using AI and Machine Learning

Did you know that the $700M GPS sports watch business was started by a fifth grader who created a lawnmower out of a coffee can, a fan, and a crutch? Well, sort of. Claudette Stevenson was on the forefront of the GPS-enabled… The post An Interview with GPS Sports Watch Pioneer Claudette Stevenson appeared first on Fresh Tilled Soil.

An Interview with GPS Sports Watch Pioneer Claudette Stevenson

“Innovate or die.” It’s one of many famous quotes attributed to management guru Peter Drucker. 3M, Apple, and many others serve as examples of innovation rescuing companies from the brink of extinction. But innovation shouldn’t just be a lifeline to a failing… The post Using Customer and Non-Customer Feedback to Deliver Value at Torchlight appeared first on Fresh Tilled Soil.

Using Customer and Non-Customer Feedback to Deliver Value at Torchlight

There’s reason for optimism when it comes to diversity in product roles – specifically, the percentage of women product managers has grown year-over-year. Though they are still a  minority in product, particularly when it comes to leadership roles. This means fewer women… The post The Dirt: Diversifying the Boston tech sector with Boston Women in Product appeared first on Fresh Tilled Soil.

The Dirt: Diversifying the Boston tech sector with Boston Women in Product

The Dirt

Product Hero: Karen Tirozzi, VP of Solutions at ZappRx

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