Product: Knowledge — the Product Marketing Podcast

By Graphos Inc.

What's Product: Knowledge — the Product Marketing Podcast about?

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure.

Host Bryn Griffiths talks with guests including Laurier Mandin and Andreas Schwabe, respectively the founder/CEO and media director of Graphos, an international product marketing agency, flushing out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands.

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When Your Product Needs a B...


There can be a lot of resistance to the change presented by a new product of any size, but especially for B2B products with long sales cycles and complex adoption curves. Margie Agin, author of “Brand Breakthrough” and chief strategist ...

Product: Knowledge — the Product Marketing Podcast episodes: