This week on Product Marketing Life we got together with Alexander Becker, PMM and Managing Partner at Dorm Room Fund to chat all about his must-read new book The Product Marketing Field Guide. Alexander shared his inspiration for the book, the history of B2B PMM, his views on product-led growth, and heaps more fascinating insights.  ----"I don't think we're going to wake up in five years and see that markets are less competitive, or that technical trends have reversed, and all of a sudden software is more expensive to create. And so as we look at product marketing moving forward, I think that a lot of these predictions and solutions in the space are going to ultimately tie back to those two forces of cost of development and cost of growth."

Product Marketing Life | Alexander Becker, Dorm Room Fund

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From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro.  The pair discuss Collin's experience as a product marketing manager, when and why to delay a product launch, and what he's looking forward to as the new host of the series. 

Product Marketing Life | Alexander Becker, Dorm Room Fund

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