Product Marketing Life | Devon O’Rourke, Fluvio

Founder and Managing Partner of Fluvio, a product marketing consultancy, Devon O’Rourke shares the fascinating story of what inspired him to make the leap from PMM at a goliath like Amazon to starting his own consultancy, his top tips for anyone considering making a similar move, plus PMM-specific insights including how he views the role of product marketing varying so much from company to company as a good thing, his views on PMMs sitting in the product or marketing orgs, where his preference lies, and heaps more good stuff.  --- "I think product marketers have so many opportunities, you know, the purview is super wide. So I think anyone who's able to adapt, recognize where they can add value can take advantage of how wide that purview is. And I actually think it's a really good thing. We're not pigeon-holed into a very specific role. We're able to sort of stretch where we need to."