Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success, he discusses his progression from nonprofit and agency roles to head of a team of two PMMs at the world’s largest Q&A; site, plus his top tips for getting that all-important seat at the table and tons more. ___"I think having OKRs in place is really valuable, it's going to allow a lot more transparency, which is fantastic for building trust, but it's also going to allow for more cross-functional relationships and collaborations to happen, with everyone working together."

Product Marketing Life | JD Prater, Quora

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 

Product Marketing Life | JD Prater, Quora

Download our free app to listen on your phone