The Product Marketing Podcast presented by The Product Marketing Institute

Product Marketing’s Bigger Play: Customer-Centric Cross-Teams with Nathan Schlaffer

06.10.2020 - By Sana AhmedPlay

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Title: Product Marketing’s Bigger Play: Customer-Centric Cross-Teams

Editor's Note from Sana Ahmed, Founder of Product Marketing Magazine:

What is great product marketing that drives market share and revenue? It comes down to the customer and the ability to design an ROI-driven product marketing engine.

Product Marketing Magazine had a chance to talk to Nathan Schlaffer, a Product Marketer in the B2B space, currently working at 3LP Central with warehouse management systems for 3rd party logistics warehouses.

Nathan shares his perspective of all the elements that drive high performing product marketing while creating the role from scratch.

© Product Marketing Magazine 2020. For permission to reproduce any article in this magazine, contact Sana Ahmed via email at sana [at] sanaahmed.com.

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