186: Product Renderings for a New Invention

David Brown is a design engineer at Mako Design.  He has both a product engineering and an industrial design background.  Today David is going to share some valuable knowledge for inventors, startups, and small manufacturers on what photo-realistic product renderings are, how they are designed and produced for hardware products, and why they are so valuable for hardware startups whether you are using them to raise money or using them to capture new hardware product sales.

Today you will hear us talk about:

There are many different types of hardware invention renderings

Low fidelity renders

CAD renders

Great renders first require the foundation of great computer-aided design.

Rendering is a whole art, and is no simple.

Renders determine the materials, finishes, lighting, reflections, background, etc.

Video can be quite exciting, especially for investors.

Hero shots, zooming in and out, fading, exploded view.

Exploded view is very powerful.

David Brown Links:

LinkedIn | Mako Design

The Product Startup Podcast Links:

https://www.ProductStartup.com/

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Mako Design Links:

https://www.makodesign.com/

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Kevin Mako Links:

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Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.