For the last 25 years, writer A.J. Jacobs has attempted to live his life as a human guinea pig.
“I’ve engaged in a series of experiments on my mind and body,” he says, “some of which have been fruitful, some humiliating failures. I’ve tried to understand the world by immersing myself in extraordinary circumstances.”
His book “The Know-It-All” chronicled his experience reading the encyclopedia from cover to cover. To write “The Year of Living Biblically,” he followed every commandment in the Old Testament, including the edicts stone adulterers and avoid shaving the corners of your beard. Now A.J. is back with a new immersive memoir, “The Puzzler: One Man’s Quest to Solve the Most Baffling Puzzles Ever, from Crosswords to Jigsaws to the Meaning of Life.” 
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PUZZLES: What Crosswords, Riddles, and Wordle Can Teach You About the Meaning of Life

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.

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Self-Improvement

What if doing less is the secret to achieving more? That's the counterintuitive argument at the heart of productivity guru Cal Newport's new book, "Slow Productivity: The Lost Art of Accomplishment Without Burnout." Cal says that if we can learn to do fewer things, work at a natural pace, and obsess over quality, we can free ourselves from the clutches of pointless busyness and find more meaningful ways to work ... and live.

*Live Event Alert*
We are hosting a live taping of this show in New York City on Monday, April 22. Rufus will be sitting down with Scott Galloway — NYU business professor, podcast provocateur, and author of "The Algebra of Wealth" — to discuss ways you can optimize your life for wealth and success. Listeners of this show get 50% off entry with the code PODCAST. Buy your tickets today at nextbigideaclub.com/events
*Help Us Pick Our Next Guest*
We recently compiled a list of must-read new books coming out in June. Take a look here and let us know which titles you think we should feature on the show.

SLOW PRODUCTIVITY: Can We Get More Done by Doing Less?

Raise your hand if you've ever belittled a stranger online, made a decision based on astrology, or, heaven forbid, fallen for a conspiracy theory. No? Well, then, consider yourself lucky. And if your hand is raised, don't feel bad, because it turns out in our Information Age the cognitive biases that kept us alive a few millennia ago now make us susceptible to bouts of extreme irrationality. How this happened, and what we can do about it, is the subject of a brand new book by linguist Amanda Montell called "The Age of Magical Overthinking: Notes on Modern Irrationality."

MAGICAL OVERTHINKING: Why Modern Life Is Making Us More Irrational

In “Psych: The Story of the Human Mind,” Paul Bloom, a professor of psychology at the University of Toronto, lays out, in his words, “basically everything I know about the mind.” And when he says “everything,” he means it. Where does consciousness come from? Does IQ matter? What makes us happy? Was Sigmund Freud a madman? The answers to these questions (and more) are all in Paul’s book — and in this episode.
An edited version of Rufus’s interview with Paul first aired in April 2023. Today, we’re bringing you their entire conversation.
Check out Paul's newsletter here
THE NEXT BIG IDEA CLUB
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

Everything Paul Bloom Knows About Psychology

For a long time, Bianca Bosker was not on speaking terms with art. “Going to galleries and museums,” she says on today’s show, “reliably made me feel like I was at least two tattoos and a master’s degree away from figuring out what was going on.” What did art snobs know that she didn’t? Determined to find out, Bianca disowned her normal life and ventured into the underbelly of the art world. She worked at a gallery, as an artist’s assistant, and even as a museum guard. She read the latest research to understand why scientists believe art is as “necessary as food or sex.” And in the end, she learned how to look, really look, at art — a skill she’s now going to share with you.
Book: "Get the Picture: A Mind-Bending Journey Among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See"
Guest: Bianca Bosker
Host: Caleb Bissinger
*THE NEXT BIG IDEA CLUB*
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

GET THE PICTURE: Why Bother With Art?

Do you ever feel like your life has become a film loop of the familiar? Maybe you sympathize with the elegiac poet Logan Roy, who said, "Nothing tastes like it used to, does it? Nothing's the same as it was." What lit you up on Monday barely sparks your interest by the weekend. But don't worry, there's nothing wrong with you. You're just experiencing what scientists call habituation, a fancy word for a phenomenon we all face. And the good news is that there's something you can do about it, methods and tools you can use to disrupt familiar patterns, jostle your needle out of its well-worn groove, and refresh the way you see and connect with the people, places, and things in your life. This process is called dishabituation — or, if you prefer, re-sparkling — and neuroscientist Tali Sharot is on the show today to teach you how to do it.
Book: "Look Again: The Power of Noticing What Was Always There"
Guest: Tali Sharot
Host: Michael Kovnat

**THE NEXT BIG IDEA CLUB**
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

PUZZLES: What Crosswords, Riddles, and Wordle Can Teach You About the Meaning of Life

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