Smooth Career Change: Over 40 | Midlife Professionals | Aspiring Coaches, Speakers, Authors | Entrepreneurs

6 Reasons Content Marketing Is King and how it helps in changing careers with Kingsley Grant

07.04.2017 - By [email protected] | Speaker | Transition Coach | Trainer | AuthorPlay

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What is Content Marketing? First from Dictionary dot com: a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Second, from Content Marketing Institute dot com: Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In this episode, you will hear why I think Content Marketing can be a game changer for changing careers.

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