RG76: Using Integrated Viral Marketing to Get 200k Active Users With Pedro Magriço

Virality is awesome.

Why?

Because it let’s you grow on autopilot-mode.

If you have an awesome product, you can integrate a viral aspect into it so it does all the leg work for you.

Pedro Magriço, Director of Marketing & Growth at Typeform join us on today’s episode to talk about how they have been able to acquire over 200 thousand active users thanks to introducing a viral aspect into their form building product.

Takeaways

* How Typeform structures their growth team

* How and why their product goes viral

* How do you scale virality

* What is a viral coefficient and how do you make use of it

* Testing virality

Links and Resources

* Danone

* Typeform

* Stripe