Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.

Rory Sutherland on Alchemy

EconTalk: Conversations for the Curious is an award-winning weekly podcast hosted by Russ Roberts of Shalem College in Jerusalem and Stanford's Hoover Institution. The eclectic guest list includes authors, doctors, psychologists, historians, philosophers, economists, and more. Learn how the health care system really works, the serenity that comes from humility, the challenge of interpreting data, how potato chips are made, what it's like to run an upscale Manhattan restaurant, what caused the 2008 financial crisis, the nature of consciousness, and more. EconTalk has been taking the Monday out of Mondays since 2006.  All 900+ episodes are available in the archive. Go to EconTalk.org for transcripts, related resources, and comments.

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Would an AI simulation of your dead loved one be a blessing or an abomination? And if you knew that after your own death, your loved ones would create a simulation of you, how would that knowledge change the way you choose to live today? These are some of the questions psychologist Paul Bloom discusses with EconTalk's Russ Roberts as we stand on the threshold of digital immortality.

Seeking Immortality (with Paul Bloom)

If the Wright Brothers could have used AI to guide their decision making, it's almost certain they would never have gotten off the ground. That's because, points out Teppo Felin of Utah State University and Oxford, all the evidence said human flight was impossible. So how and why did the Wrights persevere? Felin explains that the human ability to ignore existing data and evidence is not only our Achilles heel, but also one of our superpowers. Topics include the problems inherent in modeling our brains after computers, and the value of not only data-driven prediction, but also belief-driven experimentation.

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While religion may play less of a role in many people's lives, rituals--the lifeblood of religion--remain central to the human experience. Listen as Michael Norton of the Harvard Business School explains how and why rituals remain at the center of our lives--they give meaning to life-cycle events and secular holidays, calm our fears, and give us a sense of control when the pressure to perform can otherwise overwhelm us.

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Listen as Megan McArdle and EconTalk's Russ Roberts use Google's new AI entrant Gemini as the starting point for a discussion about the future of our culture in the shadow of AI bias. They also discuss the tension between rules and discretion in Western society and why the ultimate answer to AI bias can't be found in technology.

Rory Sutherland on Alchemy

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