10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stepens

In this episode, Mike Solana is joined by Lulu Cheng Meservey and Trae Stephens to discuss effective comms strategy. Trae Stephens is a Partner at Founders Fund and Co-Founder of Anduril. Lulu is the former comms at Activision Blizzard and Substack and is the Co-Founder of TrailRunner.

Lulu breaks down her 10 rules that helped shape Anduril into the multi-billion dollar company it is today and navigate through some of the lowest PR moments. This is an inside look into a company that you won’t find anywhere else. You can also read Lulu’s full piece in Pirate Wires linked below

Featuring Mike Solana, Lulu Cheng Meservey, Trae Stephens

Subscribe to Pirate Wires:

https://www.piratewires.com/

Topics Discussed:

https://www.piratewires.com/p/anduril-comms-strategy-early-days?f=home

Pirate Wires Twitter: https://twitter.com/PirateWires

Mike Twitter: https://twitter.com/micsolana

Lulu Twitter: https://twitter.com/lulumeservey

Trae Twitter: https://twitter.com/traestephens

TIMESTAMPS:

0:00 - Welcome Trae and Lulu To The Show! Like & Subscribe!

2:30 - Overview of Lulu's Piece In Pirate Wires

3:50 - The Beginning Of Anduril

8:00 - Getting Kicked Out Of An Uber - How Lulu Approached Comms Issues At Anduril

14:00 - Going Through Lulu's 10 Rules

14:15 - Start With The Ends

30:15 - The Inner Circle Comes First & Win Over Tribal Elders

42:00 - Building Your Own Audience To Fight Back

48:00 - How Founders Can Navigate Comms

51:30 - Repeating The Mission Over & Over Again

58:15 - Act Like An Insurgent, Not An Incumbent

1:01:30 - Reacting To Google's Comms Nightmare With Gemeni AI

1:07:15 - There Is No Peacetime - Someone Is Always Coming For You If You're Succeeding

1:10:00 - Thanks Lulu & Trae For Joining! Subscribe Or D**