Ryan Lee, The Magic of Niche Marketing & Goal Setting – ES 030

We discuss goal-setting in Round 1, we all have goals but what's the difference between goals and dreams? Joe and Dan dive into this topic and we go down and deep into it! Dan gives advice on reverse engineering your goal and how that may be the route you should go.

For Round 2, we discuss Niche Marketing and how deep should you go with your niche? Many struggle with going deep because it's easier to stay very general in your area and Joe admits he's in that boat! We talk about some of our concerns with going deep and finding the perfect market for your product and service because it's tough!

For the Main Event, Ryan Lee muscles his way to the stage to defend his position on niche marketing. We discuss Kardashians, Beanie Babies, fish tanks and more. Ryan debunks the "follow your passion to the money" theme you will hear going around online. He also walks you through in finding the market you want and how to attack your specific niche (with one of the most boring niches around). Hear also one of the biggest mistakes he made early on...did you make it already?