 Brendon Cassidy is one of the OG of enterprise sales of the last decade, having advised the likes of Gong.io, Pipedrive, Showpad. Previously Brendon was first Head of Sales at LinkedIn and VP of Sales at Talkdesk.    In Today's Episode with Brendon Cassidy We Discuss:   1. From Recruiter to Sales OG and Linkedin's First Head of Sales:    How did recruiting prepare Brendon for a career in sales? What impact did the dot-com bubble burst have on his early career? What does Brendon know now that he wishes he had known when he started his career in sales?    2. The Sales Playbook and Hiring The Team:    How does Brendon define the "sales playbook"? Should the founder be the one to create and execute V1 of the playbook? Should the first sales hire be a rep or a sales leader? When is the right time to make that all-important first sales hire?     3. Why Discovery and Outbound Are Broken Today:    Why does Brendon feel discovery is useless in today’s sales process? Why does Brendon believe outbound will move under the marketing function? How does AI change the world of outbound sales? Why will no great sales leaders join a company that doesn’t have an inbound machine?    4. How to Master Onboarding and Increase Sales Performance:    What is the right way to onboard new sales reps? How quickly do you know if a sales rep is not good? What are the signs? What is the right way to measure the effectiveness of sales teams today? What are the biggest mistakes founders make in onboarding sales teams?  

20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in 

The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman. 

If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show notes, resources and more.

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 Mark Suster is a General Partner @ Upfront Ventures, one of LA's leading early-stage venture firms. Prior to leading Upfront, Mark was a serial entrepreneur having founded two software companies, selling both with the last selling to Salesforce.com. Mark is also a prolific writer and one of his favourite pieces,  Lines Not Dots is one for the ages.    In Today's Episode With Mark Suster We Discuss:   1. From Serial Entrepreneur to Leading VC:    How Mark made his way into the world of venture having sold two prior companies?  What does Mark know now that he wishes he had known when he started in venture?  What advice does Mark give to all young investors starting their career today?    2. How to Raise a Fund:    What are Mark's single biggest lessons from 15 years of fundraising for funds?  Should managers look to institutions or friends and family first?  Are LPs sheep? Do institutions anchoring funds lead to many others jumping in?  What is the right amount to do a first close on? What is the right way to message the first close?  What are the single biggest mistakes Mark sees managers make when raising?    3. Exit Environments are F******: What Now:    Why are IPOs not the liquidity events that everyone thinks they are?  When does Mark believe IPO windows will open again?  How does Mark evaluate the M&A; landscape today?  With little M&A; and IPO activity, why does Mark believe private equity will step into their shoes?  With the change to private equity being the buyer, what does that mean for the sale price of the assets? What does that mean for the future of venture returns?    4. Trump, The Woke Left and The World Around Us:    Is Mark concerned about the potential of Trump winning the election?  Would Mark rather a Biden administration as the alternative?  Why is Mark so worried by the woke left?  Does Mark always believe there has been this deep-seated anti-semitism in the US education system? What can be done to remove this from our education system?    

20VC: Mark Suster on The Biggest Fundraising Lessons for VCs, Why the Correction in Venture is Still to Come, Why Private Equity Will Replace IPOs and M&A as the Exit Path & The Woke Left and a Trump 

Arthur Mensch is the Co-Founder and CEO of Mistral AI. Since its inception in May 2023, Mistral has raised over $520M in funding from investors like Andreeseen Horowitz, General Catalyst, Lightspeed Venture Partners, and Microsoft with a current valuation of $2 billion. Before founding Mistral, Arthur was a research scientist at DeepMind, one of the leading AI institutions in the world. In Today’s Episode with Arthur Mensch We Discuss:   From Models to Team Building: Arthur’s Greatest Lessons at DeepMind     What were Arthur’s biggest lessons from his time at DeepMind?   How did DeepMind shape how Arthur built Mistral?   Why does Arthur believe smaller teams are better for AI?   Why did Arthur decide to leave DeepMind and start Mistral?     Scaling Mistral to $2 Billion Valuation Within a Year     What made Mistral 7B so successful? What did Arthur learn from the model release?   What are the biggest barriers at Mistral today?   How does Arthur balance the sales and research teams at Mistral?   What does Arthur know now that he wishes he had known when he started Mistral?     How to Win in AI: Open Source, Cost, & Adoption     Why did Arthur open-source some models? Why did he close some?   How quickly will the cost of compute go down? Why does Arthur believe marginal costs will not go to zero?   How will open-sourcing LLMs affect the marginal cost?   Does Arthur think open source is ready for enterprise adoption?   What questions should enterprises be asking about AI adoption today?   What are the biggest challenges to AI adoption today?     The Future of LLMs     What does Arthur think are the largest bottlenecks of model quality today?   Does Arthur think future models will be more generalized or vertical-focused?   What does Arthur think about the future of commoditization in models?   Why is Arthur optimistic about the profitability of the application layer of AI?   How should models differentiate themselves today?    

20VC: Mistral's Arthur Mensch: Are Foundation Models Commoditising | How Do We Solve the Problem of Compute | Is There Value in the Application Layer | Open vs Closed: Who Wins and Mistral's Position

Adam Gross is one of the masters of product-led growth (PLG). Most recently, Adam was Vimeo's interim CEO. Before Vimeo, Adam was CEO of Heroku, which he joined after selling his startup, Cloudconnect in 2013. Additionally, Adam has held executive leadership roles at Salesforce and Dropbox, and has been an active angel investor & advisor to companies, including Buildkite, Cribl, and Tailscale. In Today’s Episode with Adam Gross We Discuss:   PLG Tactics from Dropbox, Heroku and Salesforce:     What were Adam’s biggest takeaways from his time at Salesforce? How did it shape his growth mindset?   What did Adam learn about customer acquisition at Dropbox?   What would Adam most like to change about growth today?     Product-Led Growth: The Fundamentals:     What is growth? What is it not? What do founders get wrong about growth?   Why does Adam think PLG is not for everybody?   What do most great PLG businesses have in common?   How are value propositions segmented in PLG? How can startups transition from individual to enterprise clients?   Why does Adam think startups doing paid acquisition sub $100M aren’t actually PLG?     The Secrets to Optimizing Growth Channels:     What are the most common reasons fast-growing companies plateau?   How does Adam advise founders on diversifying channels?   What are the biggest mistakes founders make when scaling into enterprise?   How should startups do effective product marketing in horizontal products?   What is emotive & strategic marketing? How should startups balance both?     How Angel Investing Changes How You View Companies:     What are Adam’s top 3 pieces of advice for founders?   What does Adam mean when he says you are either hiring a poet or a librarian?   What are the biggest mistakes founders make when hiring?   What was Adam’s biggest investment miss? What did he learn from it?  

20Growth: Inside Dropbox, Salesforce & Heroku's Product-Led Growth Engine; What Works & What Doesn't | Why Startups Doing Paid Under $100M ARR are not PLG | Why PLG is a Business Model, Not a Go-To-Ma

Rujul Zaparde is the Co-Founder and CEO of Zip, the world’s leading Intake-to-Pay solution, adopted by leading enterprises and startups including Snowflake, Canva, Airtable, Webflow, and others. In 2023, Zip raised $100 million in a Series C round, valuing the company at $1.5 billion. Before founding Zip, Rujul was a Visiting Partner at Y Combinator and a product manager at Airbnb. In Today’s Episode with Rujul Zaparde We Discuss:   From Airbnb PM to $1.5BN Founder     How did Rujul’s first company fail? What were his lessons?   What did Rujul learn from his time at Airbnb?   How did Rujul come to co-found Zip? What was the aha moment?   What did Rujul wish he’d known when he started Zip?     Standing Out in a Hyper-Competitive Market     Why did Rujul pick such a competitive market? How did they stand out?   Does Rujul think founders should focus on pain points or platform solutions on day one?   What is Rujul’s advice to founders who are in the discovery process?   Does Rujul agree with Trae Stephens @ Founders Fund that serial entrepreneurs doing B2B enterprise SaaS are wasting their talent?     The Biggest Lessons Scaling Zip to $1.5BN Valuation     Which key moment caused Zip to accelerate?   Why does Rujul think speed is the most important element in startups?   Why does Rujul not believe in design partners?   Why does Rujul believe repeatability is the most important thing when pitching?   Does Rujul think AI will destroy outbound sales?     How to Hire & Manage Teams     What was Rujul’s “rude awakening” building a sales team?   What was Rujul’s biggest hiring mistake? What did he learn from it?   How does Rujul decide where to focus his attention and resources?   Why does Rujul believe younger managers are more creative?    

20VC: Is Speed the Most Important Thing from 0-1 | Why Hiring Inexperienced People is Better | The Biggest Lessons Scaling Zip to $1.5BN Valuation with Rujul Zaparde, Co-Founder and CEO @ Zip

 Daniel Dines is the Co-Founder @ UiPath, one of the most incredible journeys in startups. For 10 years, UiPath was a bootstrapped company that scaled to just $500K in revenue. Then it all changed, product market fit became obvious and the rest is history. The company went on to raise funding from Sequoia, Accel, Kleiner Perkins and more. Today, the company is worth over $10BN, listed on the NASDAQ and does $1BN+ in revenue.    In Today's Episode with Daniel Dines We Discuss:   1. From a Dollar a Day to Romania's Richest Man:    How would Daniel's parents and teachers have described the young Daniel?  How did Daniel first learn to code? Why was his first programming job on $300 per month the best?  How did Daniel learn English by playing bridge with his friends?  What was the a-ha moment for Daniel with UiPath?    2. Becoming a Billionaire: The Mental Journey:    What does Daniel mean when he says everyone is a prisoner of their own mind?  How does Daniel reflect on his own relationship to money?  How did having absolutely nothing impact Daniel's relationship to risk?  Why does Daniel think that he does not really experience or feel happiness?    3. 10 Years to $500K ARR: The Miracle Bootstrapping Journey:    After 10 years, UiPath had just $500K in ARR, what was the one single moment that changed everything in 2014?  How did raising the seed round change everything for Daniel? How did it change his approach to operating?  What was the impact of having Sequoia invest? Does it change the game? Why did Daniel say no to them the first time they tried for the Series B?    4. Journey to a $10BN Public Company: The Crucible Moments:    How did the company almost go bust when it spent $400M against a plan of $150M in 2021?  What is the single proudest moment Daniel has of the 19 year journey with UiPath?  What have been Daniel's biggest management lessons in scaling UiPath to $1BN in ARR?  Knowing all that Daniel does today, what would he have done differently about the UiPath journey?  

20VC: UiPath: The 10 Year Bootstrapping Journey that Turned into a $10BN Public Company | From a Dollar a Day to Romania's Richest Man | Happiness, Wealth, Risk and more with Daniel Dines, Co-Founder 

20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in

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