Sam Cavanagh is a thought leader and Executive Producer of the Hamish and Andy radio show. His message of "Fans not listeners" helped the radio industry transition to the era of social media and web content. Sam gives behind-the-scenes insight on how the biggest radio show in Australia came up with their slogan "The People's Show" and shares lessons on overcoming his fear of public speaking.

#7 Sam Cavanagh "Fans not listeners"

Cam Barber riffs about how public speaking has evolved and focuses on 2 things:
1. How messaging is used in our society, to bring attention to ideas, products, causes, politics and leadership in general. 
2. He also explores people's individual challenges, breakthroughs and tips on developing public speaking skills.

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Cam claims that Donald Trump is a messaging genius, while radio legend Viking Jeff wonders whether he's just a dangerous clown. Cam makes no judgement as to whether Trump is a force for good or bad, he provides an objective analysis of the communication tools Trump uses. This episode deconstructs the messaging strategy that helped Trump win the 2016 Presidential election, and how his tweets have changed the balance of power in the media.

#8 Trump is a messaging genius

Cam interviews Amanda Lee who is the Content Director at Perth radio station 92.9FM. Amanda talks about: Her leadership Message to her managers, “Is everything in your team aligned to create great content?” Her realisation that, even thought she wasn’t nervous as a speaker, she knew she wasn’t clear enough. And her question: How do I get so confident about what I’m delivering that I don’t need notes?

#6 Amanda Lee "Is everything in your team aligned?"

In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia's success for two decades. Who wouldn't want another their own shrimp on the barbie? Links mentioned in the podcast: Paul Hogan Tourism Ad Pitch video to Australia Tourism Board (60 minutes segment)    Show Notes: 00:35 My headline of the day is that Australia owes Paul Hogan five billion dollars 1:25 Paul Hogan embedded a number of messages into the mind of the United States 2:05 A look at Paul Hogan’s history 4:37 The perception of Australian’s by America before Paul Hogan 6:25 Paul Hogan’s idea for tourism ads that changed American’s mind 9:16 Analysing the messages in the TV commercial for America 14:10 Australia benefited from tourism for years and Paul Hogan success 17:01 Paul Hogan paved the way for Aussie actors in Hollywood 17:28 Let's go back to B.H. before Hogan 19:23 The confirmation bias and what I sometimes call the closeness problem 21:18 Where is Australia now from a brand perception and from a marketing point of view 22:29 Australian Tourism Board ran an unsuccessful campaign in 2006, Lara Bingle 25:30 There's been a messaging vacuum for many years 26:47 What's taking over is influenced by National Geographic 

#5 Paul Hogan-Australia owes you $5 billion

Cam speaks to Annie Stanton, Executive Director at the Tisch School of the Arts, New York University.  While sitting in Washington Square park in New York City, Annie talks about her traumatic first experience in public speaking - and how she now measures up to hollywood actors and directors on stage.   A refreshing and honest conversation about communication skills, meditation and persuasion.  

#7 Sam Cavanagh "Fans not listeners"

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