Meet Maxine Laceby, the founder of Absolute Collagen, a beauty product that’s winning people in the world of beauty and skin care. But how did Maxine do it? How did she manage to create a product that brought her so much success in such a short time? Join our conversation to listen to Maxine’s story, her most significant moments with her new product, and some excellent advice for your own improvement.   “It gave me a period of time when I really connected with my end user.” -Maxine Laceby     Like the podcast? Subscribe on  iTunes   Timestamps: 0:50 - Starting and growing an e-commerce brand 2:48 - The major moments in recent months for Maxine 5:49 - Maxine’s thriving business and the product – Absolute Collagen 8:14 - Her story and how she does it   Resources:  Absolute Collagen    Connect with Maxine Laceby:  Facebook Instagram Blog Twitter    Connect with Natasha Courtenay-Smith:  Facebook Instagram Twitter  YouTube Natashacourtenaysmith.com  

Scaling Facebook Ads to Her First 100k Month: The 10 Month Journey of Scaling an E-Commerce Beauty Brand with Maxine Laceby

The Stand Out Online podcast shares the success stories of individuals that are building businesses around visible personal brands, those at the helm of helping brands steer through the shifts and fragmentation in media & marketing, and those successfully scaling new brands using digital marketing.
Natasha Courtenay-Smith is a bestselling author, accredited trainer for Facebook, a former national newspaper journalist and the co-founder of the London-based integrated digital marketing agency Bolt Digital. 
Find case studies at http://boltdigital.media

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From working as a cog in the machine of journalism to a reputable editor of national newspapers, Natasha Courtenay-Smith has done it all. Founder of Bolt Digital, Natasha examines her clientele’s social media strategy and gives advice to those seeking guidance in the world of advertising. You can catch the full video version of this episode here and from her vlog.   “Your first job as an advertiser is to stop the scroll.” -Natasha Courtenay-Smith     Like the podcast? Subscribe on  iTunes   Times Stamps:  4:31 Natasha Courtenay-Smith story, coming up through journalism     7:15 The birth of Bolt Digital     10:15  Critiquing of bad branding that can lose you money    11:39  The nine-step process of direct to consumer of online e-commerce brands     15:15 Why you need an integrated approach to advertising to be successful today    21:20 Boosted posts and building a    31:19 Figuring your algorithm     36:37 Tip: Know your audience    41:43 Working with Bolt Digital    46:56 Q&A;    Resources:  Bolt Digital     Connect with Natasha Courtenay-Smith:  Facebook Instagram Twitter  YouTube Natashacourtenaysmith.com     

How to Scale Your Direct to Consumer Strategy

Get ready because today's episode is not your average interview. Tracey Woodward, CEO of Aromatherapy Associates' and Natasha, cover it all from health and well-being tips to performing at the next level like Beyonce and Tiger Woods, to goal setting and the current e-commerce landscape.  You’ll discover expert strategies that will help you build your online brand, sharpen your mindset, and how Tracey redesigned the vision of the brand to what it currently is today. This interview covers much more than just business tips to grow your brand, but life, health, and mindset tips to improve every part of you. Enjoy.  More about Aromatherapy Associates from the company website At Aromatherapy Associates, we focus on Mindful Beauty by giving you time to stop and find balance in your life. Leaders in aromatherapy, we address your specific concerns and take you on a sensory journey to enhance your wellbeing.Our passion for essential oils stems from the understanding that they have therapeutic benefits which work on the skin, body, and mind. We have harnessed this knowledge for over 30 years to deliver award-winning luxury bath, body and skincare products that work on a deeper level to allow your natural radiance and beauty to shine through.Geraldine Howard and Sue Beechey, Aromatherapy Associates Founders, truly believed that an enriching aromatherapy experience nurtures the body and boosts the spirits. We will continue to build on their legacy by sharing the true power of essential oils and their therapeutic benefits to the skin, body & mind.   “What other people think of you is their business, not yours.” -Tracey Woodward     Like the podcast? Subscribe on  iTunes   Timestamps: 2:33 - Humble beginnings, how Aromatherapy Associates was started out of a simple love for living well 4:04 - The amazing growth of Aromatherapy Associates and working with the most prestigious hospitality and retail brands in the world 7:05 - Customer retention and never sacrificing the quality of the blends 9:30 - The massive impact a change in manufacturing can have on your customer’s experience with your brand. 14:52 - Growing up and not being able to read and write as a young teen to CEO 16:45 - Rewriting the vision of the brand, building a brand focused on wellbeing 20:34 - Tracey’s wellbeing experts, how her team is bringing a 360 approach for her customers and clients 23:00 - One tip your company can use to develop as a team, progressively learn and grow as an organization 25:50 - Tracey’s #1 skill in business, and she’s an intuitive facilitator and not a CEO 30:30 - The not so sexy secret to living longer and performing like Beyonce, Tiger Woods and Usain Bolt   Resources:  Aromatherapy Associates http://wellbeingandlifestyle.co.uk/    Connect with Tracey Woodward:  Facebook (Aromatherapy Associates) Instagram (Aromatherapy Associates) Blog (Aromatherapy Associates) Twitter (Aromatherapy Associates)    Connect with Natasha Courtenay-Smith:  Facebook Instagram Twitter  YouTube Natashacourtenaysmith.com    

The Art of Living Well and Mindset for Success in Business with Tracey Woodward, CEO of Aromatherapy Associates

Opportunity is everywhere. Born from dissatisfaction with his corporate career and a need as a customer, founder, and CEO Howard Harrison, birthed his company KNOMO! Now a solid brand with 14 years of steady growth Natasha and Howard discuss the evolution of KNOMO, brand strategy, and optimizing advertising dollars.   “The world is filled with products. So new products must fulfill a consumer need that isn’t out there already." -Howard Harrison   Like the podcast? Subscribe on  iTunes   Times Stamps: 3:01  Starting KNOMO 5:48  The launch of KNOMO 7:57  Insight into how sales continue to increase 10:06  Howard explains how the strategy has changed over the life of the brand 12:21  Breaking down KNOMO’s advertising spend 17:17  Long-term plans for KNOMO     Connect with Howard Harrison:  Facebook Twitter Instagram Knomo.com    Connect with Natasha Courtenay-Smith:  Facebook Instagram Twitter  YouTube Natashacourtenaysmith.com      

How to Dominate in the Crowded Bag Market

On today’s episode, Tash is joined by Jeremy Vine at a local coffee shop! Jeremy is the host of the BBC Radio 2 Programme.  Together the two discuss how Jeremy’s Facebook following has grown dramatically. Initially, Jeremy thought Facebook was for grannies, tune in to hear what made him change his mind.   “You have to hang it [your content] somewhere where it's a bit permanent and Facebook is the best.”  Jeremy Vine      Like the podcast? Subscribe on  iTunes   Times Stamps: 2:45 How Tash and Jeremy got to know each other 5:29 Is Facebook for Grannies? 9:00 All about Jeremy's viral posts 11:50 Is it important for celebrities to be on social media? 21:19 Jeremy's experiences with posts that have gone viral for the wrong reason 24:00 Are newspapers and journalism finished?   Connect with Jeremy Vine:   Twitter Facebook    Connect with Natasha Courtenay-Smith:  Facebook Instagram Twitter  YouTube Natashacourtenaysmith.com   

Scaling Facebook Ads to Her First 100k Month: The 10 Month Journey of Scaling an E-Commerce Beauty Brand with Maxine Laceby

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