56 - Selecting Your Clients Instead of Clients Selecting You

The Business Challenge - Life is too short to work for every client that comes through your door. Work hard to inform them of how you are different as a high performance building professional--including that you charge more because you are worth more--and then let the chips fall where they may. Because our project relationships are on the long side--anywhere from 3 months to many years--it's important to spend as much time vetting as attracting our clients.