Casey Demchak is an author, a speaker and a recognized expert at writing highly effective marketing copy. In other words, he is someone who can help you grow your business and sell more of your product or service through great copywriting.Casey teaches people how to become great copywriters and that’s important. Great copywriting will help you build your brand, generate leads, persuade prospects, power your profits and propel your personal success.I’d like to read you one of Casey’s quotes: “There’s writing to please your English teacher, and then there’s writing to sell products and services – and they’re two completely different things.”And from personal experience, having worked as a proof-reader and having written academic papers on the one hand, both of which follow very precise rules, and having written sales copy on the other this is absolutely my experience!

Sell More with Great Sales Copy | Casey Demchak | Episode 35

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Today we have the A Team!
AJ and AZ – better known as AJ Amyx and Andy Zitzmann – and the show’s first repeat guests.
Today we talk about the importance of Mindset, Marketing and Mechanics in building a successful online business and Andy and AJ explain how they take people to business success in just 90 days.
We also talk about their upcoming Movement Marketing Summit, the exciting things that they have going on with that and why you might want to think about running a virtual summit of your own.

Mindset, Marketing and Mechanics | Andy Zitzmann and AJ Amyx | Episode 67

How do you make your business profitable now – not at some undetermined point in the future?
There’s a simple 3 variable equation that gives you the answer as well as a complete mindset shift as to how you view your business!
That, and much more, is what we’ll be talking about today with author and founder of three multi-million dollar companies – Mike Michalowicz.
Having started his first business when he was 24 Mike Michalowicz was awarded Young Entrepreneur of the Year aged just 26.
By the time he was 35 he had launched three multi-million dollar companies.
He is a former small business columnist for The Wall Street Journal.
And he’s the author of three books – ‘Profit First’, ‘The Pumpkin Plan’ and the book that Business Week described as an entrepreneur cult classic ‘The Toilet Paper Entrepreneur’.

How to Make Your Business Profitable NOW! | Mike Michalowicz | Episode 66

What are the 5 steps to eliminating the stress of being an entrepreneur?And how can you use Experience, Exposure and Excellence to build a powerful and profitable personal brand?That’s what we’ll be talking about today with life strategist and personal branding expert Kristen Brown.Kristen Brown is the multiple bestselling author of ‘The Best Worst Thing’ and ‘The Happy Hour Effect’, a keynote speaker, corporate trainer, business consultant and podcast host.As a work/life strategist and stress expert she helps people create work/life harmony, happiness and success through customized goal-setting, personal branding and stress management tools driven by her Happy Hour Effect philosophy.

5 Steps to Eliminating Entrepreneurial Stress | Kristen Brown | Episode 65

How do you 10 X your business in one year?What’s it like to have the legendary Jack Welch threaten to fire you if you don’t deliver?And why might you want to set yourself the biggest goal you’ve ever set?That’s what we’ll be talking about today with marketing expert and consultant Shane Johnston.Shane Johnston is a former management consultant turned entrepreneur, marketing expert, coach and speaker.His clients include marketing greats such as Pam Hendrickson, Mike Koenigs, Ed Rush and Nick Unsworth.And he’s here today to talk about how you can 10 X your business.

How to 10 X Your Business | Shane Johnston | Episode 64

How do you attract your perfect customers so that you can truly enjoy your business and grow your profits at the same time?
That’s what we’ll be talking about today with branding and marketing expert Maria Ross.Maria Ross is a branding and marketing expert, speaker, consultant and entrepreneur.She’s also the author of the book ‘Branding Basics for Small Business’, which helps entrepreneurs, startups and small businesses build an irresistible brand on any budget.To do this Maria helps entrepreneurs discover what’s unique about themselves and their companies and turn those insights into branding and marketing strategies that get results.

Sell More with Great Sales Copy | Casey Demchak | Episode 35

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