353: Setting Up An Email Series To Market Your Practice

Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more! Our Featured Guest Avivit Fisher Avivit Fisher is the founder and owner of REdD Strategy and a marketing and business coach for therapists in private practice. Her work with therapists helps them attract their ideal clients through branding, digital marketing, and advertising. We will discuss what an email sequence is, why many clinicians aren’t creating it, and how you can repurpose existing content in your email sequence. We will cover why this tool makes sense in many ways and can be helpful to get more clients in the door.  Website You’ll Learn:What an email sequence isHow an email sequence welcomes someone to your email list and draws them into your circleWhy more clinicians aren’t taking advantage of an email sequenceWhy your email list is a better way to build your audience–as opposed to social media platformsHow to pick a topic for an email sequence and strategically offer a lead magnetWhy an email sequence should be useful to your subscribers and keep their interests in mindAvivit’s example of her email welcome sequenceDetails about ideal email sequences for solo and group practitionersHow to handle the fear of unsubscribersThe top mistake therapists make in using an email sequence

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First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant...