Shira Blumenthal is the Brand Ambassador for Lion Brand Yarns, and a fifth generation member of the brand-founding family. Shira travels the country to spread her anti-bullying campaign, #HatNotHate, and stars in the YouTube series Tea with Shira.

Shira Blumenthal talks Lion Brand, #HatNotHate, and celebrity knit nights.

For the last few decades there's been a revolution in the knitting world, and we go behind the scenes to gain insight into what inspired and motivated the knitting superstars who were part of this exciting time. 

Join us every two weeks on Vogue Knitting Knitterviews as we interview the influencers who contributed to making the knitosphere what it is today. Brought to you by Penguin Random House Audio: “Listen while you knit."

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   Taiu Landra, along with mother Maie and daughter Kersti, is the owner and creative voice of Koigu Wool Designs. For decades, Koigu has supplied top-quality handpainted merino yarn and exquisite knitting designs to consumers across North America. Its unique, rich palette, as glorious as a painter's has ignited a passion for color and quality in the knitting world.   

Taiu Landra talks Koigu, breed-specific yarns, and remembering your chemistry.

Norther Ireland-born Maggie Jackson has been in the knitting business for over forty years with MaggiKnits, specializing in designer knitting kits and mainly natural yarns designed with her own signature look.

Maggie Jackson talks holes, The Troubles, and murder mysteries.

Debbie Bliss has spent over 30 years building an international yarn and design brand. She is recognised for her classic and contemporary designs and use of bold and beautiful colour palettes. Her yarn is adored by a loving community of knitters. Debbie cares deeply about creating pattern collections that complement the qualities of each yarn she works with and designs which flatter all body types. She is also the most published knitwear designer, with over 35 books, 20 booklets and her own magazine and was recently awarded with an MBE in the Queen’s 2015 Birthday Honours List for her services to hand knitting and the craft industry.

Debbie Bliss talks knitting to fit, seed stitch, and Prince Charles.

Erika Knight is a renowned knitwear designer and respected consultant to the yarn and fashion industry. Erika has a unique interpretation of craft: her mission is to simplify and communicate her insight and passion for knitting and crochet with accessible yet enticing projects in order to inspire everyone to experiment and, above all, enjoy crafting. The author of numerous acclaimed knitting and crochet books, Erika has lectured at the Victoria & Albert Museum in London, as well as leading art institutions and universities.

Shira Blumenthal talks Lion Brand, #HatNotHate, and celebrity knit nights.

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