S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC

02.14.2024 - By Nik Sharma & Moiz Ali Play

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A lot’s changed in the past 5 years, and we’re not just talking about the resurgence of those terrible bucket hats.

America’s favorite EBITDADDY (and Nik) are back and talking about all the changes to things like Facebook creative targeting, affiliate marketing, and Shopify that you need to know about. Is it better to create one ad set with ten ads or one ad set with one ad? Will Shopify become obsolete thanks to TikTok shop? And is affiliate marketing dead?

Nutrabolt and Bloom Nutrition are out there being savage AF, but we have to take a second to ask WTF Athletic Greens is doing. Could they even compete in brick-and-mortar if they wanted to, especially considering Bloom just raised $90 million? How long can they sustain on Amazon before realizing manifest destiny is the way to go?

Tune in for that—and more.

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00:00:24 - Maximizing Facebook Ad Campaign Efficiency

00:07:08 - The Future of Shopify: Facebook vs. TikTok Shops

00:13:30 - The Future of Affiliate Marketing

00:19:51 - Nutribolt Invests $90 Million in Bloom Nutrition

00:25:18 - How Bloom Outshines the Competition

00:28:14 - Successful Fundraising Stories: Sanzo and nut pods

00:29:08 - Average Check Sizes in Fundraising

00:32:26 - Investing in Startups: Average Check Size at $5 Million Raised

00:33:52 - Website Audit on the Next Episode

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.