344: Should I Stop An Existing Podcast To Start A New One?

It’s not unusual for a podcaster to rebrand and head in a new direction after podcasting for a while. The big questions in this transition are around the logistics of the rebranding process. Today’s session is a coaching call with a member of our Healthcasters Podcasting Course who is unsure about the best way to handle this big transition. Join us as we talk it out and figure out her best next steps! Our Featured Guest for Today’s Coaching Call: Marie Vakakis, MA, AMHSW Marie Vakakis is the founder of The Therapy Hub, and she’s a group practice owner who lives in Australia. She has been doing her podcast, Inside Social Work, for about five years, but she’s decided to rebrand to reach a bigger audience. We will discuss whether she should start a whole new podcast since she has chosen to go in a different direction. We’ll also talk about monetization strategies around podcasting and lining up specific episodes with paid endeavors, such as speaking engagements and online courses. I think you’ll enjoy this look at the entrepreneurial journey, content creation, and podcasting. You’ll Learn:How Marie became a podcaster and learned to be courageous and vulnerableWhy Marie wants to change and rebrand with a different podcast name and target the general public instead of early-career social workersWhy Marie needs to pinpoint her new vision and assess the long-term sustainabilityThe two tiers to Marie’s new goal: intentionally grow her practice and intentionally grow her transition to public speaker, educator, and course creatorMelvin’s suggestions for creative ways Marie can grow her practice around content creationMelvin’s advice for Marie about introducing her new missionHow Marie can model for her clients why it is important to embrace change in the rebranding processHow Marie can coordinate podcast content with courses, public speaking, and coaching calls in ways that plug her individual products and services and help her stand out with her established expertiseWhat Marie sees as her next important big step

Resources: Marie's Website Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop Mentioned in this episode: Thrizer Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients!

First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator.

Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible.

Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill Uploads feature if you'd like to instead offer your clients a resource to manage their own superbills. They manage...