Being an entrepreneur is a challenge that not everyone is up to. As the saying goes, it’s “Simple, not easy.” This is especially true when you’re building yourself up as an authority in such a clearly-defined niche as injury rehab for endurance athletes. Chris Johnson joins Aaron LeBauer to discuss some of the specific challenges he has encountered along this journey. Together, they discuss the challenge of translating high-level information into something more accessible for the masses; the difficulty of putting a pin on what physical therapy actually means; the challenge of putting out content online; and more. There is a lot of good information to pick up from this conversation. Stick around.

Ep 170: Simple Not Easy: Building An Injury Rehab Empire For Endurance Athletes With Chris Johnson

Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.

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Management & Marketing

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Health & Fitness

1) Talking about money 2) Sales 3) Email marketing 4) doing the work – being responsible for your own success 5) commitment 6) Tech 7) The APTA 8) belief in yourself 9) sharing your dreams 10) sharing your lessons 11) Asking for help 12) feeling like an imposter 13) when you’re feeling sold to 14) paying for help – physical therapy or coaching People at the top don’t shit on others below them 5 steps to grow and get to the next level 1) get uncomfortable – growth doesn’t happen in your comfort zone 2) Set goals and work hard towards them, both physical, business and for your family 3) hire a coach – time collapse your results 4) Go to events – masterminds, events, be in the right room

You’re sabotaging your success

Here are ten lessons I've learned from being in business for over 25 years. Learn from the mistakes I've made! Stay the course. You only lose when you quit. Service first. Do right by your patients and the money will come. Partnerships are tough. Ride the wave. Set impossible goals.  Embrace the mistakes and lessons. 

10 Lessons from 25 Years in Business

Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice to have multiple physical therapists and how the handle the ups and downs. *Owen references Dr. Kevin Downing of Turning Point Counseling 
 We talk about: -being unemployable -burn the ships -lessons from hiring and scaling -coaching business -struggles hiring -staying in your lane -plans to expand 
 Why I gave up treating patients What’s been your experience like in the Cash PT Platinum Mastermind? How has serving/coaching in the Cash PT Platinum Mastermind changed your life and practice? 
 TIME STAMPS: 1:00 introduction 5:44 using the giving mindset to grow your business 9:45 first years in business 14:47 overcoming the big challenges 22:52 being unemployable 28:40 deciding not to coach 36:36 stepping away from treating patience 39:20 experience in the Platinum Mastermind 42:45 learning from teaching 
 Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation  9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration 
 Connect with Owen: Instagram: https://www.instagram.com/advancedptwellness/ Free tips, tricks, Q&As; on Instagram https://www.instagram.com/cashpayptaccelerator/ Free trainings to help cash pay PTs: https://www.advancedptwellness.com/coaching  YouTube: https://www.youtube.com/channel/UCmcaI8_Sn4T-P2d6DsxGNbg

Big Lessons from Scaling a Cash Practice with Dr. Owen Johnston

Passive income isn’t work-free. This is working once and continuing to earn income on that effort.  Here are the 8 secrets to making passive income as a physical therapist. 1) Give Results in Advance -Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then your audience will buy from you. 2) Lead Flow -Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don’t.  3) Value Ladder -At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer.  4) Proven Offer -It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it.   5) Work Smarter, not harder -Most who are struggling don’t have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can’t help more people if I’m stuck at a table working on people all day. That’s why I bought back my time with building the right team and software to expand my impact. 6) Evergreen Sales sequence -Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder.  7) Email Marketing System -You have to use email marketing. You just have to. That’s why we created the PT Email Engine for our CashPT Platinum Mastermind members and we’ve opened it up to everyone. It’s like buying a car and getting free gas for life. I’ve done all the setup for you. You just have to implement it with your email list.  8) Investing -You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That’s investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth.    “If you’re not in the game, you’ll never win the game.”

Secrets to Creating Passive Income as a PT

Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" and being a stay at home mom. She opened up her business a little over a year ago. She treats active adults in Houston, TX. The clients she mostly serves are women who enjoy pilates, yoga, and barre. TIME STAMPS: 1:00 introduction 2:42 Sarah’s business 11:40 treating out of her home 13:20 homeschooling her four kids 18:54 “retiring” her husband 24:53 being a flight attendant 30:00 direct access laws 35:00 when to hire 
 
 Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 
 Connect with Sarah: Instagram: https://www.instagram.com/covenantpt/ Website: https://www.covenantphysicaltherapy.com/

Ep 170: Simple Not Easy: Building An Injury Rehab Empire For Endurance Athletes With Chris Johnson

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