E493: 7 Simple Steps to Start Selling on Amazon Japan with Gary Huang

Mike and Gary talk about the perks of expanding an Amazon business to Japan, including the actionable steps to get started.   Choosing the right marketplace is just as important as choosing which product to sell on Amazon. But there’s one huge marketplace that US- and EU-based sellers may be sleeping on: Amazon Japan.    Amazon.co.jp is one of the biggest marketplaces no one is talking about, with its over 600 million monthly visitors, domestic FBA services, and fewer competitors.    Joining me for this episode is Gary Huang, who’s one of our favorite guests on the podcast and is currently dominating the Amazon Japan marketplace as we speak. He’ll give some valuable insights about the dos and don’ts of expanding to Japan as an established ecommerce seller, some actionable steps you can take to get started, and a lot of tips and tricks in between.    If you’re on the lookout for a profitable Amazon marketplace to expand into, definitely listen in.   Timestamps:  1:05 – Are Amazon sellers sleeping on Japan? 3:44 – Japan’s ecommerce market makeup—why it’s a great opportunity for sellers 5:55 – The perks of selling on Amazon in Japan  8:37 – The right way to translate your listings to Japanese 9:25 – Why I’m pessimistic about continuing on the Amazon treadmill 11:37 – Differences between Amazon US and Amazon Japan 14:40 – How your costs are lower when selling on Amazon Japan 16:13 – Debunking some myths about selling on Amazon Japan 18:45 – Steps to get started selling on Amazon Japan 18:56 – Step 1: Product-Market fit analysis and the right way to do it 21:35 – Step 2: Checking Japan product regulations 24:12 – Step 3: Being aware of compliance and licensing 26:32 – Step 4: Transferring your Brand Registry to Japan 27:19 – Step 5: Get your translations done; Offer japanese language customer support 28:15 – Step 6: Localization 29:18 – Step 7: Getting ready to sell 30:11 – How to price your products on Amazon Japan and other marketplaces 31:54 – The first ever Amazon seller summit in Japan    I wanna thank Gary for giving us yet another value-packed episode. If you’re thinking about selling on Amazon Japan in the near future, be sure to check out the first-ever 7 Figure Seller Japan Mastermind in Tokyo this April 4-5 to listen in to some deep dives on Japan ecommerce from Amazon insiders, expert importers, and more.    That’s it for this episode. Don’t forget to leave us a review on iTunes if you enjoy all our content. Happy selling and we’ll talk to you soon!