Social Media Marketing and Employee Advocacy with Brian Fanzo - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals

Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy.

Employee Advocacy

Engage your employees and let them be active participants in spreading your message.

Use internal stories to relate with your community.

Upcycling Content

Take a great piece of content and utilize it across multiple social networks and in multiple formulas. For example, you could take a video or podcast and turn it into a blog post and then make an infographic and then make a slideshare. Of course you can share all of this across your social media platforms. You will reach a broader audience this way without the need to come up with tons and tons of new content.

Getting Started with Social Media Marketing

Set Goals

Listen

Use Social Listening and Productivity tools to make it easier

Digital Marketing News

Google announces Website Call Conversions

New Vine app allows users to upload and edit video for more flexibility

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/14

Leave a questions for future episodes at https://BJSmith.co/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!