35 Stephen Pacinelli, Rehumanize Your Business

In Episode 35, John Beck interviews Stephen Pacinelli, coauthor of  Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (Wiley, April 2019) and Chief Marketing Officer at BombBomb. Steve is a longtime customer and advocate of personal video for its benefits to his sales team and has delivered presentations to more than 1,000 audiences. His new book, Rehumanize Your Business, asserts that people are the most powerful communication tool. Despite the ubiquitous nature of text, interpersonal communication over millennia affirms that we yearn to be viewed as approachable and invested, and to feel valued and respected. Conversational, informal video messages satisfy these inherently human needs. When we communicate face-to-face, replies and results improve and satisfaction increases—and our business relationships become sources of meaning and joy. For more information on this topic and others, visit www.TheAssessmentCompany.com or call, 800.434.2630. Subscribe on iTunes  |  Google Play  |  Subscribe on Android  | Subscribe by Email