Cold Call

Strategies for Underdogs: How Alibaba’s Taobao Beat eBay in China

07.13.2021 - By HBR Presents / Brian KennyPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

In 2007, Alibaba’s Taobao became China’s leading consumer e-commerce marketplace, displacing the once dominant eBay. How did underdog Taobao do it? And will it be able to find a way to monetize its marketplace and ensure future success? Harvard Business School professor Felix Oberholzer-Gee discusses his case, “Alibaba’s Taobao,” and related strategy lessons from his new book, Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance.

More episodes from Cold Call