Have you ever been brought to tears by a TV commercial? Do you relish rainy days? Are your favorite songs sad ones? If you answered yes to any of these questions, then you, dear listener, know the power of the bittersweet. It’s a feeling, an emotion, a way of being that Susan Cain explored in her #1 New York Times bestseller “Bittersweet: How Sorrow and Longing Make Us Whole.” She spoke with Rufus about the book in April 2022, and it remains one of our favorite conversations — certainly one of the most moving — so today we’re sharing it again. We hope it gives you goosebumps.

Susan Cain on the Power of the Bittersweet (2022)

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.

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Scott Galloway is a podcaster, bestselling author, and professor of marketing at NYU. He's irreverent, cocky, brutally honest, and surprisingly humble. He's also wildly successful — and he doesn't care who knows it. In fact, he thinks more rich people should talk about their success. That's why he wrote his new book, "The Algebra of Wealth." "It's almost like a letter to myself when I was younger," he tells Rufus in today's episode, which was recorded live in New York City, "the mistakes I made, some of the things I did right, some of the things I did wrong." Tune in to learn how to build your savings muscle, why you should avoid stock picking, Scott's favorite ETF, whether it's better to be an entrepreneur or a company man, and more.

ALGEBRA OF WEALTH: Scott Galloway’s Formula for Financial Success

"The only things that are important in life," declared the French filmmaker Jean Renoir, "are the things you remember." But what do we remember and why? That's the subject of a new book, "Why We Remember: Unlocking Memory's Power to Hold on to What Matters," by pioneering neuroscientist Charan Ranganath. He joins us today to explain why you still know the lyrics to the song you loved in eighth grade but can't remember the name of your kid's eighth-grade teacher, how memory shapes your identity, and what you can do right now to improve your recall.

THE NEXT BIG IDEA CLUB
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books (as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink) into the hands of curious people. Like you! Join us today at nextbigideaclub.com

WHY WE REMEMBER: The New Science of Improving Your Memory

What if doing less is the secret to achieving more? That's the counterintuitive argument at the heart of productivity guru Cal Newport's new book, "Slow Productivity: The Lost Art of Accomplishment Without Burnout." Cal says that if we can learn to do fewer things, work at a natural pace, and obsess over quality, we can free ourselves from the clutches of pointless busyness and find more meaningful ways to work ... and live.

*Live Event Alert*
We are hosting a live taping of this show in New York City on Monday, April 22. Rufus will be sitting down with Scott Galloway — NYU business professor, podcast provocateur, and author of "The Algebra of Wealth" — to discuss ways you can optimize your life for wealth and success. Listeners of this show get 50% off entry with the code PODCAST. Buy your tickets today at nextbigideaclub.com/events
*Help Us Pick Our Next Guest*
We recently compiled a list of must-read new books coming out in June. Take a look here and let us know which titles you think we should feature on the show.

SLOW PRODUCTIVITY: Can We Get More Done by Doing Less?

Raise your hand if you've ever belittled a stranger online, made a decision based on astrology, or, heaven forbid, fallen for a conspiracy theory. No? Well, then, consider yourself lucky. And if your hand is raised, don't feel bad, because it turns out in our Information Age the cognitive biases that kept us alive a few millennia ago now make us susceptible to bouts of extreme irrationality. How this happened, and what we can do about it, is the subject of a brand new book by linguist Amanda Montell called "The Age of Magical Overthinking: Notes on Modern Irrationality."

MAGICAL OVERTHINKING: Why Modern Life Is Making Us More Irrational

In “Psych: The Story of the Human Mind,” Paul Bloom, a professor of psychology at the University of Toronto, lays out, in his words, “basically everything I know about the mind.” And when he says “everything,” he means it. Where does consciousness come from? Does IQ matter? What makes us happy? Was Sigmund Freud a madman? The answers to these questions (and more) are all in Paul’s book — and in this episode.
An edited version of Rufus’s interview with Paul first aired in April 2023. Today, we’re bringing you their entire conversation.
Check out Paul's newsletter here
THE NEXT BIG IDEA CLUB
We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

Susan Cain on the Power of the Bittersweet (2022)

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