If you want to succeed big, you’re going to fail. It’s part of the process. The problem with failure is that people let it kill their enthusiasm. It takes sustainable enthusiasm to push through those necessary failures and triumph in the end. And cultivating sustainable enthusiasm is what we’re talking about in this Mindset Monday.

Sustainable Enthusiasm | Mindset Monday

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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Urgency and focus in real estate is always essential, but in a hard market like this one, it’s a matter of sink or swim. What are the actions that agents can take to get their fire back and stay on top when transactions are down? 
 
In this episode of the Tom Ferry Podcast Experience, I talk with two of today’s greatest team leaders, Stephanie Younger and Jamie McMartin, about what it takes to raise your urgency and focus in real estate today. 
 
You’ll get an inside look at the playbooks of the best agents working today for generating more listings, keeping your mindset strong, raising urgency with buyers and sellers, and closing deals with consistency. They’re even sharing their daily checklists. 
 
I’ll say it again… Urgency and focus in real estate is the equation for getting your fire back, so watch or listen now. 
 

Raising Urgency & Focus in Real Estate Today | Tom Ferry Podcast Experience

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key. 
 
In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your YouTube ads for capturing seller leads and becoming the “I see you everywhere” agent of your community. 
 
You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation. 
 
Geo-targeting your YouTube ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now! 








Run Geo-Targeted YouTube Ads for Capturing Seller Leads | This Week in Marketing

What are the best tools for thoughtful marketing that agents can use today for gathering inspiration and standing out in a sea of sameness? 
 
That’s the question that Jimmy Mackin and I are answering in this episode of the Tom Ferry Show. We’ll show you the exact websites and tools for thoughtful marketing that any agent can access to level up their game and compete like the small percentage of agents listing the majority of homes today. 
 
You will walk away with a guide for attracting listings at scale, so that you don’t just get busy – you stay busy. 
 
Watch or listen right now. The tools for thoughtful marketing are waiting. 
 
In this episode, we discuss…
0:00 – The Best vs. The Rest
2:25 – A counterintuitive rule
4:50 – Marketingexamples.com
6:20 – 1of10.com
9:40 – reallygoodemails.com
13:50 – Tweet Hunter
16:55 – Dribbble

5 Must-Know Tools for Thoughtful Marketing | Tom Ferry Show

What kills momentum? What shoots you back down every time you’re right on the verge of a breakthrough in your life or business? There are two things, and they’re destroying your ability to make decisions right when you need to most. In this Mindset Monday, I’ll show you what kills momentum and what you can do to shut them down and stay on track. 

What Kills Momentum | Mindset Monday

With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them? 
 
One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today.
 
On top of that, Jimmy is sharing a ton of powerful knowledge on how agents can get unstuck in today’s market, the secrets to powering up your work ethic, and how to leverage buyers into listings. 
 
This knowledge is essential, so watch or listen and then begin practicing these buyer agency role plays now.

Sustainable Enthusiasm | Mindset Monday

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