Swipe Up For More (feat. Steph McNeal)

This week, Stephanie McNeal (former culture reporter for BuzzFeed, currently a senior editor at Glamour Magazine, and the recent nemesis of Tom Sandoval’s nail beds) returns to the podcast to discuss her new book about the lives of influencers called Swipe Up For More. First, Kate reminisces about their first convo in 2020, does a brief snorkel about Caroline Calloway’s upcoming $65 book made from Italian paper (?), and then Kate and Stephanie dive into topics from her book, e.g. what it was like to shadow Shannon Bird IRL, her pilgrimage to the Utah suburbs, how/why she chose which influencers to feature, virality versus consistency in audience building, the difference between bloggers, influencers and content creators, which platforms prioritize the success of their creators, and other insights behind the curtain and into the 'secretive real world of influencers,' per her subtitle. Enjoy!