This week, Ace Berry joins Kelly on the podcast to talk all about sympathy work. 

Ace runs a flower shop in Fulshear, Texas, and funeral arrangements are his bread and butter! 

Ace is sharing tips on interacting with sympathy work clients as well as some key points for creating these types of arrangements. 

Changing your perspective on sympathy work impacts how you design. Don’t miss this episode. People need flowers—especially in times of grief—and you could be the one to create meaningful arrangements for them.

Sympathy Work in the Floral Industry with Ace Berry AIFD

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Kalin lives in Northern Michigan where Sweetwater North was born out of a love of gifting flowers to people. Kalin is passionate about designing flowers that feel whimsical, natural, organic, and garden-inspired. When she isn’t at a wedding — she and her husband are hosting parties at their lavender farm, swimming in the lake, or pouring champagne.

Be sure to follow their journey on Instagram @sweetwaterfloral and @sweetwaterlavenderfarm.

Transitioning into a Floral Career with Kalin Scheick

What a full conversation we’re having with Cheyenne on this episode! She and Kelly are starting by discussing the ebb and flow of leading and support. We all carry both of these roles and live them out in different seasons of our lives.

From the beginning, Cheyenne made her family a priority over her business. She has found so many helpful ways to include family (both hers and others’) in Wildbud Co. She’s chatting all about finding balance in being a mom and a shop owner, including some key things she couldn’t live without for a successful mompreneurship!

You’ll also hear conversations on building community around your family and your business, what the “mom” customers are looking for, and ideas for keeping it fresh in a storefront. Cheyenne is also sharing about her journey moving from design studio to storefront—as well as learning the needs of the community and how to meet those needs.

Wildbud Co is a floral design studio with storefront space specializing in event, daily blooms, and dry goods. We are tucked into the Sierra Nevada mountains of California and find much of our inspiration from our own backyard. 

You can find Cheyenne at Wildbud.co or on social at @Wildbudco.

It Takes a Village with Wildbud Co.

If you’re a parent (or a teacher, an aunt or uncle, or simply have children in your life in any way), then you’ll love this podcast. Brenna’s boys help run their flower farm and she’s talking about how her family is incorporated into their business. 

You’ll hear tips on how to encourage children to dig in (no pun intended!) to flowers as well as their local community. Brenna is also letting us in on a couple of new experiments she’s trying out this year—one of which is a sweet little unappreciated flower: Pansies!

Growing Children and Pansies with Three Brothers Blooms

There are many things to consider when you have a business—one of which is whether you should have liability insurance. Perhaps you’re an event florist and have a hard time wrapping your mind around a yearly insurance policy. Meagan is sharing an event by event policy she’s discovered, and Jesse chatting about why insurance is so vital to a business. To change up the conversation a bit, Janine read an article in Florists’ Review about the growing popularity of live plants in the home, and one of the most trendy—kokedama!

Event Pricing and Processes with An Affair to Remember

Today, Kelly is joined by Emily and Angie from Bloom Babes! These gals are so much fun, and we have no doubt you’ll enjoy learning from them. 

They’re talking with us about working in a partnership and describing the compromise that comes along with finding their style as one business made of two different preferences. 

You’ll hear about their booking process—including pricing within the current landscape, but specifically for installations. And they’re big fans of using silk flowers for installations—you’ll hear about that, too! Tune in to find out why and where to source these lasting blooms!

Emily and Angie are two best friends who share a love for beautiful blooms and designs. They specialize in floral design for weddings, corporate events, and special occasions. They are are ever-inspired by the sea and strive to always push the boundaries of traditional floral design to create unique designs. Follow them on Instagram at @bloombabes.

Sympathy Work in the Floral Industry with Ace Berry AIFD

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