What is Marketing? Marketing is not sales. It’s all about the story you’re telling, and how you are promoting your purpose. What is the perception of your company that you’re trying to create? Always approach your marketing from the intention of helping others.  Episode at a glance:   It’s about others   How are you using social media?   The point is to create a connection   Don’t try to be everywhere    

Ep.311: Targeted Marketing for Maximum Reach

Welcome to our award-winning physical therapy podcast for private practice owners who want to set themselves up for success and join the industry’s top 10%. Whether your business is just starting up or you’re looking to grow as a business leader and stay on top of industry trends, this weekly podcast hosted by Brian Gallagher, PT and Founder of MEG Business, features actionable insights and tips from physical therapy experts who share the marketing, operations, personnel and clinical secrets that not only improve your practice, but also your life as an entrepreneur!

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How do you attract and retain the best possible people to your practice? Your people are the secret to your success. Employers and employees share the same highway, this is a two-way street. Apply the principles of the 5-step interview process whether you’re the one applying for the job, or conducting the interview! Episode at a glance:   Master your personal integrity   Master communication    The 5-Step Interview Process   Questions for Interview Day    

Ep.318: Crushing the Physical Therapy Interview Process

Here is the million-dollar question: How do you feel about your future, and what can you do about it? We have the tools and mechanics that will enable you to run a more effective practice - this is the easy part. Your ability to perceive and navigate people is everything. Your future is in your hands!  Episode at a glance:   Your past does not dictate your future   Perception is king   The industry is constantly changing   Shorten your runway  

Ep.317: The Million Dollar Question

Are you struggling to recruit and retain top talent for your practice? Today, we focus on one group in particular: the New Grad (1-3 years out of school). Stand out among the competition by offering the best opportunities for young physical therapists who are ready to build a fruitful career! Episode at a glance:   Optimize your ads   Top programs & benefits   Promote!   Tuition reimbursement program    

Ep.316: Strategic Programs & Benefits to Attract Top Talent

If you don’t take the steering wheel of control into your own hands, no one else will. This week, we are honored to welcome accomplished physical therapist and lawyer, Gwen Simons. With these two backgrounds, Gwen brings a unique perspective and provides expertise on the legal do’s and don’ts for creating a streamlined and viable physical therapy business. Learn how to effectively increase your revenue and reduce costs, the right way! Episode at a glance:   Helping small practitioners    DROP your low-paying contracts   How to set your rate and clinic schedule   The difference between physical therapy and “wellness”    

Ep.315: Three Powerful Ways to Up Your Earnings with  Gwen Simons, Esq, PT

Practice owners across the country are trying to find more ways to increase revenue and reduce costs. We have many tactics to help you with this, one of which is re-evaluating your schedule. Are you being held hostage by your clinic schedule? The most effective schedule that the top clinics in the nation are winning with might surprise you…    Episode at a glance:   The top 3 types of schedules   The top 10% of practices are averaging 12-14 visits per day   Outsource your admin staff   How are you going to innovate your practice?    

Ep.311: Targeted Marketing for Maximum Reach

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