Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast.
Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC. She even appears in documentaries on Netflix, Hulu, and HBO.
This week, her first book is available for purchase. It’s called Extremely Online – The Untold Story of Fame, Influence, and Power on the Internet.
In this episode, you’ll learn:

Where influencers came from

The rise and fall of platforms like Vine

The single most important decision YouTube made

And where things may be headed

Full transcript and show notes
Taylor's Book / Website / Newsletter / Instagram / Twitter
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#166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet.

Creator Science helps you become a smarter creator.
It's never been easier to become a creator, but breaking through the noise gets more difficult every single day.
The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge.
Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,

How to model titles

The differences between education and entertainment channels 

What most creators are getting wrong

And much, much more

Full transcript and show notes
Jake's Website / Twitter / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #125: Jake Thomas
***
WHEN YOU'RE READY


#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.

Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. 
He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episode as a coaching call for his podcast Deep Dive, and I thought it was a great idea. So we spoke for a little bit over an hour, and I helped him think through how he was designing this new membership.
Get $200 off Build A Beloved Membership
Watch this episode on YouTube
Subscribe to Deep Dive
Full transcript and show notes
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→ My most recent Listener Q&A
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#192: I coached Ali Abdaal on building a membership.

Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business.
I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that keeps my business together and keeps the trains running. And I knew if I made it available for other creators, it’d help you too.
So I launched this on April 11 and had some bonuses available for those who purchased before April 15. It was my first true LAUNCH of something, and I put a lot of time and effort into it. Between April 11 and April 15, CreatorHQ generated $60,723.
In this episode you'll learn 

About my launch strategy 

The good things I'd do again

The bad things I'd do differently

And a few things that I'm still indifferent about

Full transcript and show notes
Get CreatorHQ (use promo code PODCAST)
Episode #158 with Kieran Drew
Episode #184 with Amy Porterfield
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→ #158: Kieran Drew
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#191: Breaking down my $60,723 product launch

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.
In this episode, you’ll learn:

The common patterns between these newsletter operators

Some of the most effective growth tactics she’s uncovered

And what’s working for HER right now

Full transcript and show notes
Follow Chenell on Twitter / LinkedIn
Subscribe to Growth In Reverse
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[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers

WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll learn,

Where to look for an editor

How to evaluate a potential hire when you're not an editor yourself

And much, much more.

Full transcript and show notes
Tony's Website / YouTube / Twitter / Instagram
***
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→ #175: Angus Parker
***
TIMESTAMPS
(00:00) Meet Tony Santos
(00:56) Where to Find Editors
(05:53) When to Hire
(09:04) What to Pay Editors
(16:22) Misaligned Expectations
(18:56) Per Project vs Hourly vs Retainer
(25:46) How to Reach Out to Editors
(27:30) Evaluating a Portfolio
(29:15) Editing Skill Expectations
(33:15) Workflow Expectations  
(34:43) Timeline and Revisions
(37:55) How to Give Feedback
(41:59) Nurturing Long Term Relationships
***
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#166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet.

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