Switched on Pop

Taylor Swift and the music industry's next $20

01.20.2023 - By VulturePlay

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Streaming feels like it's both at its height and on a precipice. Musicians are fed up at getting paid fractions of a penny, and the whole business model seems precarious. Switched On Pop co-host Charlie Harding was talking about the challenges for streaming future with my friend Nilay Patel, editor in chief of The Verge and host the podcast Decoder - a show about big ideas. And they taped a conversation about what’s next for streaming through the case study of Taylor Swift who has deftly navigated the transition from CDs to streaming, and whose era tour may mark the end of an era in music. 

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