The Art of Multi-Stakeholder Management, Upholding a Brand's "Enduring Idea", and Their Impact on Successful Organizations w/ Curt Schreiber, Chief Creative Officer at VSA Ep 114

On #wayofproduct this week, Curt Schreiber, Chief Creative Officer of VSA, takes us on a deep dive into the world of multi-stakeholder design, sharing his vast experience and insights on creating purpose-driven organizations that deliver value to every stakeholder involved.

Here's what we're unpacking:

⭐ Curt's perspective on Apple as a benchmark for multi-stakeholder design and how they've successfully integrated their mission with profitability and environmental sustainability.

⭐ The importance of designing for multiple stakeholders and how this approach has evolved from Curt's early days in annual report design to current global strategies.

⭐ The role of systems thinking in business and design, considering the broader ecosystem in which they operate.

⭐ Insights from Curt's collaboration with Yale's stakeholder innovation and management program and how businesses are rethinking their approaches to stakeholder engagement.

⭐ Reflections on the dynamic between solving big global issues and addressing immediate, smaller challenges, and how this impacts long-term value creation.

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