The $100B+ "Creator Economy" Revealed

Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers.

Learn more about our sponsor, Vin Social: https://www.vinsocial.vip

Transcripts can be found at podcast.moneywithkatie.com.

—

Mentioned in the Episode

Thomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ

The value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf

1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/

Neal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/

89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/

Blogilates case study: https://www.instagram.com/blogilates/?hl=en

Mr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month

Nick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/

Melissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307

Thomas Frank's creator resources: https://creator.thomasjfrank.com/

—

Follow Along at Money with Katie: https://moneywithkatie.com/

Watch on YouTube: https://www.youtube.com/@MoneywithKatie

Follow Money with Katie!

- Instagram: https://www.instagram.com/moneywithkatie/

- Twitter: https://twitter.com/moneywithkatie

Subscribe to The Money with Katie Newsletter

- Sign up for free today: https://www.morningbrew.com/money-with-katie/subscribe/2

Follow the Brew!

- Instagram: https://www.instagram.com/morningbrew/

- Twitter: https://twitter.com/MorningBrew

- TikTok: https://www.tiktok.com/@morningbrew

Learn more about your ad choices. Visit megaphone.fm/adchoices