Jason Pantana always says that “Marketing without content is like a bow without arrows.” You need more content, better content, and content that shoots exactly where you aim and hits its mark every time. And this takes having a strong social media content marketing strategy.
 
In this episode of This Week in Marketing, Jason is going to show you how to get the most out of the content you already have while also making and releasing a lot more in less time. You’ll learn how to batch, manage, distribute, and promote your content so that it’s seen by more people and has a greater impact.
 
If you don’t have a social media content marketing strategy, this is the place to start. So watch or listen, right here.
 
In this episode, Jason discusses…
0:00 – A bow without arrows
3:23 – No. 1: Content Blitz
5:50 – Batching
7:50 – Chopping
9:20 – Sampling
11:37 – No. 2: Omnichannel Distribution
13:32 – Third-party publishing
17:12 – A VA
19:25 – No. 3: Paid Amplification
21:43 – Where to run the ads

The Best Social Media Content Marketing Strategy for Realtors | This Week in Marketing

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.

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How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience? 
 
In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative. 
 
We’ll cover mortgage rates, inventory, the most important factors affecting real estate today, and break down a housing market forecast that will put everything in perspective. 
 
This is not an episode to miss. Watch it now and become the knowledge broker that consumers need today.

Engage to Inform: Housing Market Forecast & Conversations | Tom Ferry Podcast Experience

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers. 
 
In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent. 
 
This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now! 
 
Once you check out the episode, you can check out the slides that David mentions by clicking here. 
 
In this episode, they discuss…
0:00 – Intro
2:50 – Important market conversations
7:25 – Determining needs
9:30 – Inventory is growing
11:45 – Watch the traction
12:50 – Mortgage rates
16:20 – Price conversations
20:40 – 3 things that affect affordability
22:30 – Gen Z and homeownership 
24:20 – Networth of a homeowner 
26:10 – Conversations for sellers

The Realtor Marketing Messages that Matter Most | This Week in Marketing

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted. 
 
When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets. 
 
In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now! 
 
In this episode, I discuss…
0:00 – Summer adjustments 
0:55 – Increase personalization in follow-up 
4:02 – Education-based marketing
5:13 – Community Events

Summer Real Estate Follow-Up & Lead Gen: 3 Hot Tactics | Tom Ferry Show

In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday.

The Apex Predator Mindset | Mindset Monday

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing. 
 
First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now. 
 
Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!
 
In this episode, Jason discusses…
0:00 –  News and Updates
10:30 – Videos for Buyers Agents
13:48 – Homebuyer hacks
15:48 – Property preview
18:10 – Instagram as matchmaker
20:30 – Area comparison guide

The Best Social Media Content Marketing Strategy for Realtors | This Week in Marketing

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