Mimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform.

The Blueprint for a Winning YouTube Strategy

Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.

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Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto.

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Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy.

The Content Strategy You Need To Reach Millions of Engagements

Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event programming and community-first strategy.

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Lauren Kleinman, the founder of Dreamday and The Quality Edit, explains why a good PR strategy combines outreach and affiliate marketing.

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Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry.

The Blueprint for a Winning YouTube Strategy

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