What happens when a company is quick to make decisions based on real customer insight within a culture that celebrates collaboration between marketing and product development? You get a brand like ButcherBox that is building not only a great business but a subscription service that is providing transformation in the way families do dinner. Listen in and hear how Lesley Mottla and Kiran Smith are building teams that are continuing to build a passionate brand for their members! Lesley and Kiran will be sharing more of their strategies for building the ButcherBox brand live at eTail Boston this August.  Future Commerce will also be there to bring you more great conversations from the show – come join us!

The Brand Beyond the Box

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce.

Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.

Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

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Today on the pod, Emma Apple Chozick joins us and is an incredible guest who we've known for a couple of years now, and with whom we did a great collab, if you will, with her former employer Thingtesting. These days she is breaking down the world of cultural events and brand partnerships and also a little bit of the explainer content that's out there and providing consulting and the opportunity for collaborations that build partnerships and community that make sense for everyone involved.

Creating Credible Content and Community-Building Collabs

TEASER for After Dark Episode 9: Homo Techno? Microplastics WHERE? **Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus.**

*Teaser* Microplastics in my WHAT?

In the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch.

[DECODED] Wisdom and Witticisms

Phillip and Brian sit down and have an enlightening conversation with the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, Anastasia Kārkliņa Gabriel. This book is the “How It's Made” for building culture-shaping brands, providing more understanding of how boardrooms, researchers, and foresight professionals think about their work. Listen now and join the conversation!

Building Culturally Intelligent Brands

Gottfried Wilhelm Leibniz was much more than Isaac Newton's rival. He was a polymath who dabbled in everything from music to metaphysics and embodied the spirit of true deep generalism. Modern marketers can connect the dots, even if you didn't know they exist, by studying continual change: from calculus or clicks.

The Brand Beyond the Box

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