93 - The Business Of Expertise With David C. Baker

Are you an expert?  Don't over think this....yes, you are.  In something...you are.  Second question....do other people want to know about your expertise?  Don't over think this question either because I am sure that other people not only want to know what you know they probably also want to be you. This week on the podcast I talk with the expert in being an expert, David C. Baker.  He wrote the book (among many) on the business of expertise and I know you'll dig this conversation as much as I did.  He's real, he's frank and he shares the info on what you have that people want and how to mine it.  I really liked talking with David.  He gave me some solid things to think about and also apply in my own business life.  CHEERS! More on David... David C. Baker has written five books. The first was a ghostwriting project on the genetic underpinnings of seed corn. Don’t ask. The second was three-volume cased set published by NewPage and sold out at 10,000 copies. The third one, Managing Right for the First Time, has received nearly 50 stellar reviews (averaging 4.9 stars). It was recently named by Inc. Magazine as one of the “Top Ten Books on Management that Entrepreneurs Should Read.” The fourth one, Financial Management of a Marketing Firm, is the guidebook used worldwide for independent agencies. The IP behind all the ratios is also licensed to the leading integrated software package for marketing firms and in-house departments. The fifth one, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth, was released in the summer of 2017. It is an impassioned defense of expertise and a call to the courageous positioning and development of the practice of expertise. It is available here or on Amazon. If you want to receive a notification of all the new materials and events, be sure to sign up at one of the many forms scattered around the site. It’s free, regular, and content-laden. ReCourses, Inc., is a privately held corporation through which David C. Baker applies his professional life. David began to serve the field on March 1, 1994, and ReCourses, Inc., was incorporated in Tennessee on January 1, 1996. RockBench Publishing Corp. is a separate Tennessee corporation that houses the publishing arm where we feature courageous thought leadership insight. It was formed on January 1, 2008.  Connect with him at: https://www.davidcbaker.com/