The Casted Podcast by Casted

02.28.2024

Creativity and Strategy in Content Marketing with Haus of Bold’s Erin Balsa

In this episode of The Casted Podcast, join host Lindsay Tjepkema as she sits down with content entrepreneur and seasoned marketing leader, Erin Balsa. Discover the invaluable insights Erin gained during her successful career journey, from being a marketing director...

07.24.2023

Customer-Led Growth Through Podcasting with Forget The Funnel's Claire Suellentrop

Claire Suellentrop is a Co-Founder and COO of Forget The Funnel, a product marketing and growth consulting firm, and joins the show today to dive into the customer-led growth framework. In this thought-provoking episode, Lindsay and Claire share customer-led...

07.17.2023

How AI Enhances Creativity and Podcasting with Marketing AI Institute’s Paul Roetzer

Paul Roetzer, the Founder & CEO of Marketing AI Institute, joins The Casted Podcast to talk about AI's impact on marketing! In this episode, Lindsay and Paul dive into the world of AI and how it can revolutionize the...

07.10.2023

Pillar-Based Marketing and Podcasting with DemandJump's Ryan Brock

Ryan Brock is the Chief Solution Officer at DemandJump and co-host of the Page One or Bust! Podcast AND today's guest on The Casted Podcast. He and Lindsay dive into the ever-evolving marketing, SEO, and content creation world. These...

07.03.2023

(Re)Introducing the (Re)Sessions Series

With recent bank failures, rising inflation, and AI threatening to replace human employees in a wide range of industries, there’s a lot of scary noise in the marketplace right now. It can all feel like a bit too much. And...

06.26.2023

Brand Positioning for B2B Growth with Ambient Strategy's April Dunford

Unlock the hidden potential of podcasting and revolutionalize your marketing strategy. April Dunford is the author of Obviously Awesome and the Founder of Ambient Strategy, where she helps growing B2B companies by developing positioning to stand out in the market. ...

06.20.2023

Interpreting Brand Podcasting Data with Keyplay's Adam Schoenfeld

Ready to revolutionize your brand's content strategy? It's time to unveil the untapped power of podcasts and how they can catapult your business to new heights of influence and thought leadership. In this episode, Adam Shoenfeld and our host...

06.05.2023

Boosting Sales and Thought Leadership via Podcasting with CIENCE’s Eric Quanstrom

If you're frustrated and overwhelmed because your podcasting efforts must improve brand recognition or audience understanding, then you are not alone! Many marketing managers need help consistently producing high-quality, engaging content that resonates with their target audience, leading to low...

05.30.2023

Unlocking the Magic of SaaS Thought Leadership with Stijn Hendrikse

Do you strive to establish genuine connections and build trust with your audience? If so, it's time to leverage the power of podcasting as an effective content strategy. As a founder or marketing leader, you can establish authentic relationships...

05.22.2023

Transform Your B2B Podcast into an ABM Powerhouse with Terminus' Jim Gilkey

Are you frustrated with your ABM efforts despite creating quality content and promotion? As B2B marketers, we often get carried away with creating generic, one-size-fits-all content that fails to connect with our target audience on a personal level. That's...

05.18.2023

Introducing Season 9 of The Casted Podcast

Welcome back to the newest season of The Casted Podcast where we delve into the world of B2B marketing and explore how podcasts can be a game-changer for businesses. In this season, we discuss the importance of experimenting with different...

04.24.2023

NEW SERIES: How B2B Podcasts Grow Up

*Head over to The Amplified Marketing Podcast to listen to the complete series on how to grow your B2B podcast! -- Is it possible to be a marketer in 2023 who gets to do cool, creative things AND...

03.07.2023

How to Scale Authenticity with Meg Johnson of OpenView

If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity. Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through...

02.21.2023

How Podcasting Ties into the Bigger Picture with Rowan Tonkin and Peter Mahoney of Planful

In order to maximize the potential of your brand’s podcast, it’s important for your show and business plan to coexist. Growing a strong community relies heavily on this. Rowan Tonkin is the Chief Marketing Officer of Planful and Peter...

02.07.2023

How Video Content Scales Relationships with Tim Glomb of Marigold

“Will this move the business forward?” This is such an important question to ask yourself when launching a podcast for your brand. Tim Glomb is the VP of Global Content at Marigold (formerly CM Group). He is also...

01.24.2023

How to Evolve Your Digital Strategy with Kira Singer from Oak Street Funding

The pandemic caused a lot of people to pivot strategies to digital, and Oak Street Funding was no different. Where did they land? On a podcast. Kira Singer is the Senior Marketing Coordinator and Producer at Oak Street Funding,...

01.10.2023

The Importance of Individuality in Marketing with Wunderkind’s Vern Tremble

Individuality, entertainment, and humanness. These three characteristics are just as important to marketing as metrics and education. In a world of e-commerce and marketing technology, Vern Tremble and his team at Wunderkind strive to provide valuable content that is...

12.20.2022

This is How You Evolve Your Podcast with MongoDB’s Michael Lynn

Strongly setting the intention for your podcast is crucial for success. Without intentional goals and ways to measure your progress, it’s hard to see where you’re going. In this podcast episode, Michael Lynn describes the origin story of MongoDB's journey...

12.13.2022

How Intentional Podcasting Becomes a Brand’s Marketing Strategy with Zylo’s Meredith Albertson and Nicole Wood

While some B2B brands launch podcasts and video series as experimental side projects, other brands intentionally set out to make those easy-to-consume channels the chief drivers of their overall marketing strategy. Zylo is one such brand, and on this...

12.06.2022

How to Craft Your Podcast Strategy with Trava’s Megan Noel

Whether you’re thinking about starting a podcast or have been behind the mic for years, Megan Noel from Trava has some insights and creative ideas to help craft your podcast strategy. Megan’s team at Trava started their podcast in...

11.22.2022

Creating Connection and Generating Demand with Stirista’s Vincent Pietrafesa

After launching a brand podcast right before the pandemic, Vincent Pietrafesa has lots of lessons and advice to give to anyone thinking of starting a podcast. Most importantly? Just press record. Vincent Pietrafesa, VP of B2B Products and Partnerships...

11.14.2022

How to build high-performing inside sales teams

The Bezos “question mark emails” now live in infamy…so imagine being on the receiving end of one. Dave Stone was—and he’s bringing all of his lessons-learned from his years at tech giant Amazon to Reveal. Dave currently is the...

11.08.2022

This Is How You Scale Your Podcast Efforts for Maximum Impact with Flip CX's James Gilbert

James Gilbert is a multiple-times-over CMO. And, he's dead set on podcasts being his secret weapon for building a successful marketing strategy. James has successfully launched not one, but FOUR brand podcasts—most recently at his current company, Flip, which provides...

10.11.2022

(Re)Sessions 4: The Ingredient Your Marketing Strategy Is Missing: Customer Conversations with Julian Lewis

Who said marketing has to be fancy and modern? Why can’t we revert back to tactics we know work? Like customer conversations as the main ingredient for great content. Julian Lewis, the co-founder of StudioPod, an audio-first production...

10.04.2022

(Re)Sessions 3: How to Use Content Partnerships to Your Advantage with Devin Bramhall

No one understands compelling content like Devin Bramhall, the former CEO of Animalz, a content marketing agency for B2B SaaS companies like Amazon, Google, and Zendesk. Casted CEO Lindsay Tjepkema and she discuss what marketers can do during a...

09.27.2022

(Re)Sessions 2: How to Repurpose Content Like the Pros with Market Muse Founder Jeff Coyle

The recession is here. What does that mean for your company’s content strategy when everyone seems to be cutting back? Long story short, not what you’d imagine. Jeff Coyle, co-founder and Chief Strategy Officer at content intelligence platform...

09.26.2022

(Re)Sessions 1: How to Make Your Brand Stand Out When Others Are Idle with Rachel Downey

What do you do during an economic downturn, when your resources are slashed, your team is cut, and you’re asked to do more with less? Rachel Downey says while others are pulling back, it’s time for you to lean...

09.15.2022

Introducing (Re)Sessions

There is a lot of noise in the marketplace, from whiplash headlines to predictions galore. What does the future look like? Where is the economy heading? How can we be ‘recession proof’? It can all feel a bit too...

08.16.2022

Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb

Cheetah Digital's VP of Content and Data, Tim Glomb, joins Casted's Senior Customer Success Manager, Katie Nehrenz to share how snackable content has helped improve targeting the right people in Cheetah's audience. Key Takeaways:

07.29.2022

Using Content to Engage the Next Generation of Customers with Caterpillar’s Hailey Wheeler

Caterpillar's Marketing Communications Consultant, Hailey Wheeler, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss how she's leveraging podcasts to reach the next generation of Caterpillar customers. Key Takeaways:

04.06.2022

Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter

ZoomInfo's Director of Media Content, Sam Balter, joins Casted's Senior Customer Success Manager, Katie Nehrenz to discuss his shift from audio to video podcasting and how a "social-first" approach can strengthen your social media presence. Key Takeaways:

02.10.2022

Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer

PingPong's Partnership Marketing Manager, Ryan Cramer joins Casted's Customer Success Manager, Clay Mosley to discuss how Ryan uses video and podcasting to build an engaging e-commerce community and amplify all the content he creates. Key Takeaways:

12.01.2021

When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin and Vicky Houser

Planful's Chief Marketing Officer, Rowan Tonkin and Corporate Marketing Specialist, Vicky Houser join Casted's Customer Success Manager, Thatcher Rouse to discuss how Rowan and Vicky virtualized an in-person event and created a huge source of content in the process. ...

10.20.2021

Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

Gong's Senior Content Marketing Manager, Jordan Feise joins Casted’s Customer Success Manager, Clay Mosley to share how podcasting fits into her brand’s content marketing strategy and specifically, how Gong’s Reveal show has grown its audience to over 100,000 in less...

10.20.2021

Introducing Season 7 of The Casted Podcast

Welcome to Season 7 of The Casted Podcast. This season, we're mixing things up a bit. Not only are we bringing in some fresh new faces to host, but with the love we've had for our last two seasons, we...

06.09.2021

Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

This week, Seth Morales of Morales Group, Inc, joins us to discuss how his podcast, No Milk No Sugar, benefits his business. Seth will give us insight into the CEO perspective that can help you strategize your marketing initiative. He...

06.02.2021

Sharpening the Difference with Janes' Joshua Wales

This week we have Joshua Wales of Janes on our show. Josh is the Senior Marketing and Events Co-ordinator and is here to discuss his podcast, The World of Intelligence. He shares how he measures success and brand awareness, including...

05.26.2021

Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

This week, Kelly Wilson and Zac Darnell join the podcast! These two work at SEP, where they were faced with the challenge to pivot their marketing strategy in the midst of the pandemic. This new strategy includes their podcast, Behind...

05.19.2021

Turning a Conversation Into Valuable Content with BlueCat's Dana Iskoldski

Today's conversation is with Dana Iskoldski, Corporate Communications Manager at BlueCat. Dana discusses the hurdles of having a podcast, Network Disrupted, and getting people to talk about IT. Luckily, Dana had a clear strategy for the podcast, including how to...

05.12.2021

Changing the World of B2B Marketing with Terminus' Jillian MacNulty

This week, Jillian MacNulty discusses multimedia content and how it fits in everywhere. Jillian is the Content Marketing Manager at Terminus, where she has a video series, The Roof. This series was born during the pandemic to help bring back...

05.05.2021

Upgrade Your Video Production Game with VanillaSoft's Daniel Allard

On this week's episode, we have Daniel Allard, Senior Video Producer of VanillaSoft, who is our first video producer on the show! Though he works behind the camera now, he started with a love for drama and improv and eventually...

04.28.2021

Restaurant Marketing During the Pandemic with Misfit Media's Brett Linkletter and Camberlyn Sparks

This week we have Camberlyn Sparks and Brett Linkletter from Misfit Media. Brett is the CEO & Co-Founder, and Camberlyn is their Digital Marketing Coordinator. Lindsay talks with both of them about driving your business and your strategy forward. Tune...

04.21.2021

The Power of Audio with ZoomInfo's Sam Balter

This week, Lindsay talks with Sam Balter, of ZoomInfo about podcasting! ZoomInfo is a global leader in go-to-market intelligence solutions, and Sam is their Director of Editorial Content. In this episode you’ll get to hear him talk about the ins...

04.14.2021

Making the Leap Into Podcasting with Refinery Ventures' Abby Fittes and Tim Schigel

This week, Tim Schigel and Abby Fittes of Refinery Ventures discuss their experience in starting a new podcast. Founded in 2017, Refinery Ventures is capital investment firm dedicated to bridging the gap and mentoring teams between post-seed and Series A...

04.14.2021

The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

Welcome to season six of the Casted Podcast! In episode one, we chat with Jared Sanders, Co-Founder and Creative Director at Tobe Agency, about how starting your marketing strategy with a podcast can generate endless content. Jared's passion for creating...

01.11.2021

Bonus Episode: Video Podcasting is Here

Video podcasting is officially here! And we're launching it the best way we know how...by actually doing it! Join our very own Lindsay Tjepkema and Adam Patarino to find out exactly what video podcasting is, why we created it, how...

12.22.2020

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

Today’s conversation is with Carolyn Chapin, the Director of Marketing at LogicGate. Carolyn helps create the digital strategy for LogicGate’s podcast, “GRC & Me.” Throughout her career in marketing, Carolyn has been focused on SEO, demand gen, and digital strategy....

12.16.2020

Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram

Today’s conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0’s new podcast, “Identity, Unlocked.” Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to...

12.09.2020

Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann

Today’s conversation is with Megan Collins, Product Marketing Manager at Salesforce, Tina Rozul, Director of Product Marketing at Salesforce, and Conor Wiegmann, a Data Strategy Analyst at Salesforce. Megan and Tina are the hosts, and Conor helps produce the podcast...

12.02.2020

Educating and Helping Your Audience Through Your Podcast with Rubino & Liang Wealth Partners' Adam Blye

Today’s conversation is with Adam Blye, the Marketing Manager of Rubino & Liang Wealth Partners. He works on two podcasts that discuss financial and retirement planning titled, “After the Paycheck” and “Just Don’t Lose the Money.” Throughout his career in...

What's The Casted Podcast about?

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The Casted Podcast episodes:

Creativity and Strategy in Content Marketing with Haus of Bold’s Erin Balsa

Customer-Led Growth Through Podcasting with Forget The Funnel's Claire Suellentrop

How AI Enhances Creativity and Podcasting with Marketing AI Institute’s Paul Roetzer

Pillar-Based Marketing and Podcasting with DemandJump's Ryan Brock

(Re)Introducing the (Re)Sessions Series

Brand Positioning for B2B Growth with Ambient Strategy's April Dunford

Interpreting Brand Podcasting Data with Keyplay's Adam Schoenfeld

Boosting Sales and Thought Leadership via Podcasting with CIENCE’s Eric Quanstrom

Unlocking the Magic of SaaS Thought Leadership with Stijn Hendrikse

Transform Your B2B Podcast into an ABM Powerhouse with Terminus' Jim Gilkey

Introducing Season 9 of The Casted Podcast

NEW SERIES: How B2B Podcasts Grow Up

How to Scale Authenticity with Meg Johnson of OpenView

How Podcasting Ties into the Bigger Picture with Rowan Tonkin and Peter Mahoney of Planful

How Video Content Scales Relationships with Tim Glomb of Marigold

How to Evolve Your Digital Strategy with Kira Singer from Oak Street Funding

The Importance of Individuality in Marketing with Wunderkind’s Vern Tremble

This is How You Evolve Your Podcast with MongoDB’s Michael Lynn

How Intentional Podcasting Becomes a Brand’s Marketing Strategy with Zylo’s Meredith Albertson and Nicole Wood

How to Craft Your Podcast Strategy with Trava’s Megan Noel

Creating Connection and Generating Demand with Stirista’s Vincent Pietrafesa

How to build high-performing inside sales teams

This Is How You Scale Your Podcast Efforts for Maximum Impact with Flip CX's James Gilbert

(Re)Sessions 4: The Ingredient Your Marketing Strategy Is Missing: Customer Conversations with Julian Lewis

(Re)Sessions 3: How to Use Content Partnerships to Your Advantage with Devin Bramhall

(Re)Sessions 2: How to Repurpose Content Like the Pros with Market Muse Founder Jeff Coyle

(Re)Sessions 1: How to Make Your Brand Stand Out When Others Are Idle with Rachel Downey

Introducing (Re)Sessions

Reaching the Right Customer via Snackable Video with Cheetah Digital’s Tim Glomb

Using Content to Engage the Next Generation of Customers with Caterpillar’s Hailey Wheeler

Creating the Right Content for the Right Channel with ZoomInfo’s Sam Balter

Partner and Influencer Marketing via Podcasting with PingPong’s Ryan Cramer

When an Event Becomes a Fountain of Content with Planful's Rowan Tonkin and Vicky Houser

Building a 100K Audience in Less Than Two Years with Gong's Jordan Feise

Introducing Season 7 of The Casted Podcast

Adding Value to Your Community Through Podcasting with Morales Group's Seth Morales

Sharpening the Difference with Janes' Joshua Wales

Bringing a Podcast to Life with SEP's Kelly Wilson and Zac Darnell

Turning a Conversation Into Valuable Content with BlueCat's Dana Iskoldski

Changing the World of B2B Marketing with Terminus' Jillian MacNulty

Upgrade Your Video Production Game with VanillaSoft's Daniel Allard

Restaurant Marketing During the Pandemic with Misfit Media's Brett Linkletter and Camberlyn Sparks

The Power of Audio with ZoomInfo's Sam Balter

Making the Leap Into Podcasting with Refinery Ventures' Abby Fittes and Tim Schigel

The Waterfall Effect: How Podcasting Generates Scalable Content with Tobe's Jared Sanders

Bonus Episode: Video Podcasting is Here

Incorporating Your Podcast Into Your Digital Strategy with LogicGate’s Carolyn Chapin

Pivoting to Podcasting and Connecting with Your Audience in 2020 with Auth0’s Rebecca Abram

Finding the Passion Behind Your Podcast with Salesforce's Tina Rozul, Megan Collins and Conor Wiegmann

Educating and Helping Your Audience Through Your Podcast with Rubino & Liang Wealth Partners' Adam Blye