The Diggintravel Podcast

By Iztok Franko

What's The Diggintravel Podcast about?

Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.

Download our free app to listen on your phone

The Diggintravel Podcast episodes:

04.23.2024
The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]
Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal. Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge.Key podcast highlights: Flyadeal's...
03.21.2024
Lufthansa Group’s Shift to Airline Product Analytics
For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen. Today, we bring you another insightful case study: the Lufthansa Group and their...
01.17.2024
Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights
To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career! This episode is all about how to find and land your ideal airline digital job. As we step...
12.07.2023
Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness
Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part II, join us and founder and...
11.30.2023
Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech
Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part I, join us and founder and...
11.16.2023
The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing
Artificial intelligence is developing so fast that we just had to share this!A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.AI tools can now analyze your websites and campaign...
10.04.2023
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights...
09.21.2023
Airline Booking Funnel Optimization [Finnair Case Study]
We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional. In this episode - talk with Joonas Leppävuori, Digital Product...
07.03.2023
ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert
Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications. There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it...
06.02.2023
Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]
This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly...
05.17.2023
Airline Data Science Talk [LATAM Airlines case – Part II]
This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines. In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization. Andres...
04.03.2023
Insights from 5 Years of Airline Digital Research
Today, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed by Dario Martinho from Branchspace. As you...
02.23.2023
2023 Airline Digital Optimization Yearbook [UPDATE]
This is a quick update about the latest Diggintravel research project - the 2023 Airline Digital Optimization Yearbook. 2023 Airline Digital Optimization Yearbook is the result of the most comprehensive annual airline digital research and benchmarks in existence. It's more than...
02.17.2023
Scientific Decision-Making [LATAM Airlines case – Part I]
Today we have a special episode for you! We talked to Andres Bucchi, Chief Data Officer at LATAM Airlines. We often talk about data and experimentation at Diggintravel, but mostly in digital ecosystem. Andres shared insights how LATAM Airlines is planning...
01.19.2023
Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]
Today you can listen to insights from airline digital expert, Ismael Monzon. Ismael is a CRO and Analytics Team Lead at Air Europa. Ismael and Air Europa digital team are a playbook case of how to build your digital optimization...
01.05.2023
Airline Digital Talks: Eveline Lee, Scoot
This is a third chat in series of talks with female airline digital leaders. We talked to Eveline Lee, Senior Manager Digital Channel Products, Product Innovation, Payments at Scoot. Eveline started her airline career 10 years ago when she joined Asian...
12.13.2022
How to Build a Modern Airline Digital Experience
Our today's guest has amazing airline background and experience. Ursula Silling, CEO at Branchspace, was prior Chief Commercial Officer at Kenya Airways, Commercial Director at Air Malta and EVP Commercial at Brussels Airlines, and worked with many other airlines. We talked...
11.07.2022
How to Grow Your Digital Product Team
We got a great show for you today. I talked to Mariana Fonseca Medina, who is currently VP of Digital at Virgin Voyages. Before joining Virgin, Mariana was Managing Director of Digital Customer Experience at American Airlines and has worked...
10.19.2022
Quick update about our new airline digital research project
Just a quick update from Iztok about the Diggintravel new airline digital research project. A new podcast chat with a special guest coming soon!
10.13.2022
Predicting the Future of Travel
After two years of this podcast we go back to the beginning, looking at the big picture and what lies ahead for travel and airline industry. Today's podcast guest, Tino Klaehne, Director of Strategic Innovation and Intelligence at Lufthansa Innovation Hub,...
08.31.2022
Airline Digital Optimization Maturity: How to Take the Next Step
I talked to an experienced digital professional, Matt Ravlich. Matt is currently a Managing Director for Alberta Consulting Group (ACG), where he specializes in optimizing their clients’ digital experiences using the current tools they have and helping them prepare for...
07.29.2022
Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]
Iztok and his co-host Henry Harteveldt talked to Jake Maloney, Senior Manager, Ecommerce at Frontier Airlines. We were thrilled to speak with Jake because Frontier Airlines is a digital commerce powerhouse. In its June 2022 quarter, Frontier reported a record $74.96...
06.28.2022
Airline Digital Innovation and Transformation [Wizz Air Case]
Iztok and his co-host Henry Harteveldt talked to Michaela Hermans, Head of Digital Transformation and Innovation at Wizz Air. Michaela shared a lot of great insights and learning from their digital transformation journey, including: why digital and innovation are enablers for...
04.21.2022
How to Build Innovative Airline Digital Products [Southwest Airlines Case]
Iztok and his co-host Henry Harteveldt talked to Mark Hursh, Senior Director of Digital Customer Experience at Southwest Airlines, to learn how they build innovative digital products. Mark shared a lot of great insights and learning from their journey to...
04.11.2022
Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
In the third episode of our Airline Digital Cabin and Retailing series Iztok were Henry joined by Viktorija Kucerova, Senior Consultant for Marketing, Strategy and Sustainability at SITA. The trio talked about all kinds of airline digital, ecommerce, and onboard retailing...
02.23.2022
Insights for Ancillary Revenue and Airline Onboard Retailing
In the second episode of our Airline Digital Retailing series, Iztok and Henry talked to airline ecommerce and ancillary expert Lee Barrett. Lee’s impressive airline career includes roles in Cabin Crew Development and Performance and Development Management at Air New Zealand...
01.18.2022
Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
This is the first episode in our new Airline Digital Cabin Talks. It's a new series in which we'll talk about airline digital, ancillary revenue and onboard retail. In the first episode we talked to Emilio Chacon Monsant. Emilio’s background...
12.13.2021
Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
Joe Sinclair, Senior Digital Analyst at Air New Zealand, joined the show to talk about how digital analytics team evolved at Air New Zealand. Joe shared many valuable lessons learned by Air New Zealand's airline digital analytics team. He explained how...
12.01.2021
Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
Greg Dowling, Global Director of Business Insights at Glassbox joined our chat to explain how airline digital pros can really figure out what's going on in their booking funnel. If you want to increase conversion rate, if you want to improve...
10.26.2021
Airline Experimentation Talks: How to Make Better and Faster Decisions
Today, we bring you another great digital expert – Ben Labay, Managing Director at Speero. Speero is a digital optimization agency built by the people who founded the CXL blog, one of the best resources available for conversion optimization and...
10.07.2021
Airline Data Talks: How to Implement Advanced Digital Analytics
In this podcast episode, we'll be very hands-on and practical. I get asked a lot about how to implement website analytics by airline people, and if you want to learn about that too - this episode is for you. Liliana García Magaña,...
09.22.2021
Airline Innovation Talks: Alberto Terol Conthe, Iberia
Today's talk it's all about marketing and innovation. Alberto Terol Conthe, a Head of Customer Experience Design & Development at Iberia, shared his insights on how marketing and innovation are connected. Even more, Alberto shared his framework that connects Design Thinking,...
09.09.2021
Airline Data Talks: Ivan Karlovic, Norwegian
Listen to this episode of the Airline Talks series and learn from Ivan Karlovic, Director, Data Analytics at Norwegian. Ivan shared tons of interesting insights and his experience from building a new data team at Norwegian. Here are some highlights...
08.26.2021
Airline Digital Talks Series: Remus Moraru, Wizz Air
This is the first episode in our Airline Digital Talks series, where airline digital talks will talk about their work. Listen to this episode and learn from Remus Moraru, a digital expert from Wizz Air. Remus talked about data, analytics, experimentation,...
06.10.2021
Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]
In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines. Emre talked about customer...
04.22.2021
Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline
In this episode, you can listen to insights from an airline industry expert and researcher Henry Harteveldt from Atmosphere Research. Henry talked about the research commissioned by the Accelya Air Transformation Lab and conducted by Atmosphere Research is called “Airlines: A...
03.30.2021
How to Understand Airline User Behavior [American Airlines Case]
I see so many airlines build new digital solutions to adapt to the new reality of travel. The move to a touchless, contactless, digital journey is on every airline agenda. But what is the process behind building these new airline digital solutions? I...
03.18.2021
How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
In this special episode, I talked to Lukas Vermeer, Director of Experimentation at Booking.com. We talked about how travel digital giants like Booking.com use experimentation to build great travel digital products. What can you learn from this podcast: - How Booking.com is organized...
02.18.2021
A Practical Approach to Airline and Airport Robotics and Innovation
On today's episode will talk about robots and innovation with Innovation expert and visionary Ravinder Ravi Singh. Robotics and robotic process automation were one of the digital trends I identified when I was doing research for our 2021 Airline Digital Trends...
01.20.2021
2021 Travel Industry Outlook [Retailing and Distribution]
To start year 2 of the Diggintravel Podcast on a high note we talked about one of the hottest topics in the travel industry: the 2021 outlook for travel retailing and distribution. Who will build the ultimate travel retailing platform?...
12.31.2020
Diggintravel Academy Group chat [Reflection on 2020 and trends for 2021]
In this special edition of Diggintravel Podcast, we did a group chat with four participants in our Airline Digital Academy. We talked about our 2020 learnings and 2021 expectations with: Barbara Zimmer, Manager of E-Distribution at Qatar Airways Mwajuma Salim, Head of...
12.07.2020
Finnair Digital Transformation [How Airlines Adapt to COVID-19]
In this episode, Esamatti Vuolle, Head of Digital Commerce at Finnair talks about their digital transformation journey. What else you can learn from this podcast: How Finnair digital transformation was disrupted by the pandemic and how they adapted What was his one key...
11.11.2020
Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair
Today you can learn from one of the best digital and UX experts in the travel industry - Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair.What will you learn...
09.21.2020
Airline Recovery and The Future Digital Skills
In this episode, Iztok Franko, founder of Diggintravel.com shares his views about airline recovery and how it will change airline digital marketing short-term and long-term. Topics covered: why airline digital & marketing should react to faster planning cycles how will new consumer...
09.10.2020
Why UX Research Matters Even More in the Post-COVID-19 World
COVID-19 changed your user's behavior significantly. You need to understand the new context for your users, their fears, their key friction points before you do any other digital activities. We talked about how to do that with Amanda Stockwell. She is...
09.03.2020
A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]
This week, Ido Bigger Chief Data Officer and CIO at EL AL Israel Airlines shared his story about the journey EL AL made to become a data-driven airline. If you want to learn how to implement modern, agile analytics and how...
08.25.2020
5 Key Principles of Modern Airline Digital Products [LATAM Case Study]
Vanesa Tejada, Head of Product at LATAM Airlines shares her story and view on key principles of building modern, agile digital products. The key to building modern airline digital products is to combine experimentation with an agile, data-driven, customer-centric approach. Vanesa shared...
07.28.2020
3 Successful Etihad Innovation Cases that Address COVID-19 Challenges
Can the current crisis also be an opportunity to innovate and accelerate your digital initiatives? We talked about this with Kai Ling Ting, Innovation Lead at Etihad Airways. She explained how the Etihad innovation team not only tries to build digital...
07.06.2020
Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]
What are the latest travel demand trends? How is Skyscanner doing demand and traveller sentiment analysis? How will Skyscanner and meta-search evolve? Will the airline distribution landscape change in the future? We talked about all of this in our recent podcast...
06.18.2020
How to do and measure digital marketing on a large scale [AirAsia case study]
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." This is a quote you probably heard many times, right? I talked about how to figure that out with Ravi Shankar, Global Head of Digital Marketing...

What's The Diggintravel Podcast about?

Download our free app to listen on your phone

The Diggintravel Podcast episodes:

The Strategic Advantage of Modern Airline Digital Commerce Tech Stack [flyadeal Case Study]

Lufthansa Group’s Shift to Airline Product Analytics

Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights

Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness

Changes in Airline Marketing [Part I]: Overcoming Skill and Tech Challenges in Martech

The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing

Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]

Airline Booking Funnel Optimization [Finnair Case Study]

ChatGPT for Airlines: A Deep Dive with an Artificial Intelligence Expert

Airline Dynamic Pricing [Learning from Frontier, Amadeus, Amazon and Lyft]

Airline Data Science Talk [LATAM Airlines case – Part II]

Insights from 5 Years of Airline Digital Research

2023 Airline Digital Optimization Yearbook [UPDATE]

Scientific Decision-Making [LATAM Airlines case – Part I]

Step-by-step Evolution of Airline Digital Optimization Team [Air Europa Case Study]

Airline Digital Talks: Eveline Lee, Scoot

How to Build a Modern Airline Digital Experience

How to Grow Your Digital Product Team

Quick update about our new airline digital research project

Predicting the Future of Travel

Airline Digital Optimization Maturity: How to Take the Next Step

Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]

Airline Digital Innovation and Transformation [Wizz Air Case]

How to Build Innovative Airline Digital Products [Southwest Airlines Case]

Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration

Insights for Ancillary Revenue and Airline Onboard Retailing

Airline Digital Cabin Talks: The Key to Successful Onboard Retailing

Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand

Airline Digital Experience Analytics: Understand Your Customers‘ Behavior

Airline Experimentation Talks: How to Make Better and Faster Decisions

Airline Data Talks: How to Implement Advanced Digital Analytics

Airline Innovation Talks: Alberto Terol Conthe, Iberia

Airline Data Talks: Ivan Karlovic, Norwegian

Airline Digital Talks Series: Remus Moraru, Wizz Air

Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]

Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline

How to Understand Airline User Behavior [American Airlines Case]

How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]

A Practical Approach to Airline and Airport Robotics and Innovation

2021 Travel Industry Outlook [Retailing and Distribution]

Diggintravel Academy Group chat [Reflection on 2020 and trends for 2021]

Finnair Digital Transformation [How Airlines Adapt to COVID-19]

Rui Pereria, Director of Product Design & UX Research at eDreams and former Head of UX Research at Ryanair

Airline Recovery and The Future Digital Skills

Why UX Research Matters Even More in the Post-COVID-19 World

A 5-Step Action Plan for A Data-driven Airline [Ido Biger, CDO & CIO at EL AL Israel Airlines]

5 Key Principles of Modern Airline Digital Products [LATAM Case Study]

3 Successful Etihad Innovation Cases that Address COVID-19 Challenges

Talking travel trends, recovery, data and the future of distribution [Gavin Harris, Skyscanner]

How to do and measure digital marketing on a large scale [AirAsia case study]

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