033 - The Effects of Big Bourbon

The bourbon industry has this fascinating thing where “The Big Six” can hold such a monopoly of the industry - regardless of price category, and regardless of consumer profile. Is there room for other players to continue to penetrate the market, and how do they break the standard “value” scale that is so often set by Big Bourbon? 

We hit on:

What draws a consumer to Big Bourbon over a similar cost smaller brand?

How does the consumer deal with a value scale that is constantly changing?

Do the flavor profiles of smaller brands hit the flavor profiles of the larger brands?

and much more.

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