The Email Expert Who Sends A $149/mo. Paper Newsletter

On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).

Cool Stuff Mentioned In The Show

You can find Chris on Twitter here

Check out Orzy Media here

Chris’s first books, Make It Rain and Scale While You Sleep

His newest book, Client Acquisition

How his team learns and refines the voice of new clients

Abbey Woodcock’s book on writing voice

How he hires writers (and the benefits of teaching your profession)

Why you need to publish a book (now)

Howard Gossage, the ad-man who saved The Grand Canyon and the Redwoods

The book, “The Revenge of Analog” by David Sax

The psychology behind sending a paper newsletter

The logistics behind his newsletter (pricing, printing, shipping, etc.)

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