Heather Peterson runs a small boutique interior design firm based in Minneapolis, working with clients across the country. As a self-trained designer, she entered this field when she moved to Minneapolis from New York, decorating her own home and blogging her journey. Whether you’re in the early stages of your business or have been in the industry for decades, you’re going to gain so much from listening to her story.   Listen in this week as Heather offers the transition points she’s faced as a designer CEO and the evolution of her self-concept. She’s sharing her thoughts on the value of having a coach by her side, the challenges she had to navigate as she grew her team, and what’s coming next for her as she continues to up-level her practice.   Get full show notes and more information here: https://www.desicreswell.com/79

79. The Evolution of a Designer CEO with Client Heather Peterson

The Interior Design Business CEO podcast helps designers stop feeling stressed, anxious, and overwhelmed and empowers them with the tools and strategies they need to start feeling calm, confident, and in control of their business. Join Master Certified Life and Business Coach, and award-winning Interior Designer, Desi Creswell, as she pairs mindset with effective tips, tools, and processes to help you stop feeling pulled in a million different directions, and start building a profitable, fulfilling business that enriches and supports your life as a whole.

This show is for you if you find yourself asking questions like:

How do I build a profitable interior design business?
How do I work fewer hours and make more money in my interior design business?
How to improve work-life balance as an interior designer?

For more support with creating a life and business you love, visit www.desicreswell.com to learn more about my intimate group coaching program, Out of Overwhelm.

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A love of control is a tendency that is especially prevalent in the interior design industry. But the truth is, we can't control everything. So it's time for a pep talk about what you can and can't control in your interior design business, and every other area of your life.   I share why it's important to have a clear idea of what you can actually control in your interior design business. Learn exactly what you can and can't control, so you can influence the things you can control, and start letting go of the things you can't.   Get full show notes and more information here: https://www.desicreswell.com/82

82. Pep Talk: Control Enthusiasts

If you’re prone to overthinking, over-planning, over-perfecting, or over-tweaking aspects of your interior design business, this is a must-listen episode. You might be under the illusion that you’re ensuring the highest quality outcome by delaying taking action, but this is far from the truth. That’s why, this week, I’m flipping this common saying on its head and showing you how your business would benefit from putting in the reps, rather than waiting on perfection.   Learn how quantity creates quality and examples of where the concept can be applied in your interior design business. I’m showing you why overthinking creates an illusion of productive action, how increasing the number of actions you take is what will increase your skill, and what to expect once you begin practicing the belief that quantity creates quality.    Get full show notes and more information here: https://www.desicreswell.com/81

81. Quantity Creates Quality

Just like the seasons change around us, we experience different seasons of our lives and businesses. Those periods of change must be acknowledged because they will come whether you address them or not. So why not be super intentional about how you want to spend your summer and create a plan for true rest, no matter what that might look like for your unique business?   Listen in this week as I show you how to create a summer slow down plan without worry or overwhelm. Hear the foundational tools that will support you in working less, some important considerations to keep top of mind as you make a plan, and my top tips for ensuring a successful summer slow down or rest period.   Get full show notes and more information here: https://www.desicreswell.com/80

80. Create Your Summer Slow Down

This week’s topic of competing desires is one that applies to you, regardless of the stage of business you’re in. Each year and each season of life will look different, and the goals you have for yourself and your business will continue to evolve. If you’re committed to achieving your goals, you must release the resistance of two desires being at odds with each other, and I’m showing you how this week.   Learn the two main ways I see competing desires showing up for my clients, and what’s required of you to bring your goals to fruition. Hear how to create space for all of your desires to coexist in harmony, and how to begin challenging your assumption that there can’t be room for everything you want to achieve.    Get full show notes and more information here: https://www.desicreswell.com/78

79. The Evolution of a Designer CEO with Client Heather Peterson

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