In this episode of Product Thinking, Hiten Shah, Co-founder and CEO at Nira, joins Melissa Perri in the evolution of growth hacking and product management in the SaaS world. Hiten unveils the true purpose of growth hacking, modern marketing misconceptions around growth hacking and product-led growth, as well as the challenge of reconciling differing interpretations of the term Minimum Viable Product (MVP) in agile and business startup contexts.

Episode 150: The Evolution of Growth Hacking and Product Management in SaaS with Hiten Shah, Co-founder and CEO at Nira

Successful product management isn’t just about training the product managers who work side by side with developers everyday to build better products. It’s about taking a step back, approaching the systems within organizations as a whole, and leveling up product leadership to improve these systems. This is the Product Thinking Podcast, where Melissa Perri will connect with industry leading experts in the product management space, AND answer your most pressing questions about everything product. Join us each week to level up your skillset and invest in yourself as a product leader.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Management

Entrepreneurship

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Stephen Bungay, author of The Art of Action and former Director of the Ashridge Strategic Management Centre. Join them as they explore Stephen’s approach to strategy execution. They discuss the common struggles in strategy execution and how to overcome them in your product management team.

Episode 171: Applying Military Tactics to Strategy Execution with Author Stephen Bungay

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Margaret Jastrebski, the SVP of Product at Tegus. Join them as they explore what it means to be a leader today. They discuss Margaret’s role at Tegus, the power of alignment within an organization, understanding sales and marketing, and the importance of a vision for execution.

Episode 170: Unlocking the Future with the Power of Alignment with Margaret Jastrebski, SVP of Product at Tegus

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Jacob Morgan, author of “Leading with Vulnerability.” Join them as they explore what it means to be a leader today. They discuss Jacob’s personal journey to vulnerability, balancing vulnerability and competency, the importance of being self aware and many actionables to be a better overall leader.

Episode 169: How Balancing Vulnerability with Ability is the Secret to Great Leadership with Author, Jacob Morgan

In this episode of the Product Thinking podcast, host Melissa Perri is joined by Alex Wettrelos Chief Product Officer at Sunday. Join them as they explore the challenges of rapid scaling and then descaling during the 2022 tech-crisis. They discuss how Sunday, a fintech company innovating payment methods across the hospitality industry, went from an idea on a slide deck to 450 employees with $124 million of seed funding. They also touch on the differences between  product management in Europe & the US.

Episode 168: Cutting the Fat after a Crisis with Alex Wattrelos, Previous CPO of Sunday

In this episode of Product Thinking, Aaron Smith joins Melissa Perri. Together, they discuss Aaron’s best practices he learned from his time at Amazon, key leadership principles, creating a culture of accountability, and the destiny creator mindset.

Episode 150: The Evolution of Growth Hacking and Product Management in SaaS with Hiten Shah, Co-founder and CEO at Nira

Download our free app to listen on your phone